2010 building materials to set off a wave of tide, but also government blew up the spring breeze of building materials to the countryside, the floor will undoubtedly is that this is the feast of the biggest winners. Growing perfect sales channels in four markets higher acceptance rate, relative to other domestic building materials, the floor in the countryside this piece done is relatively successful. This is attributed to domestic flooring industry for brand attention, including the placement of CCTV, large-scale comprehensive portal site advertising, regular large market activities, so that several first-line brand in the industry highlights out; on the other hand, domestic flooring business of timely adjustment strategy, emphasis on the national market of tentacles extend also. Floor enterprises will also be in the building materials to the countryside policies to better promote high quality low power floor products to process, ushered in the beautiful spring.
The countryside in particular, the floor during the most critical enterprise is what issues? sure of eliminating backward production capacity, and high-quality flooring products to the countryside, the enterprise and what insights?
Floor to the countryside first-line brand seize
Shengxiang Group Marketing Manager Wang Yu said in an interview, starting from 2008, the entire sales process shengxiang, there will be for three or four-stage market, Township to develop products. Including the "city life" series, "the new wood" series, etc. Del President Yu JI-Yong, is not to say that because country out policy didn't do building materials enterprises in the countryside, but before the policy, the enterprise has developed several products, designed for three or four-level market. But in three or four levels of the market, is depth flat mode, walk on to the terminal directly to the countryside, so all aspects of the network has accounted for the initiative.
Top floor floorboard countryside
Der Group CEO, Yu JI-Yong said the building materials to the countryside are not as you imagine it so simple. Whether from the Ministry of industry and information, from a development point of view, set the "building material" to the general direction of the countryside, on the one hand, to encourage, on the other hand, the countryside is on the market of financial security, quality and service quality, calls for those who truly can do enterprises involved, rather than in the rural market speculation, this has huge potential market. So he predicted that the market, the State will have a very high threshold go2map, and this market is also sure, just as a line as the fierce competition in the market.
Shengxiang Group Marketing Manager Wang Yu said, competition helps market more standardized, contribute to quality improvement and upgrading of steadily, but also to achieve the survival of the fittest, part of a strength of the enterprise, the quality of the enterprise can get better, while eliminating some no competitive strength of the enterprise, such as the production of five inferior plate.
Statement from the responsible person of the enterprise is not difficult to see, first-floor brand for the same period, the countryside policies through macro-control to achieve the threshold for the floor to the countryside of the accused have very high expectations.
"The floor to the countryside" enterprises have charged costs
In addition, entering the new century, the rural residents of material living standards, though has been greatly improved, but a second-tier cities such as per capita income and consumption levels of alumni, four-level market there are large disparities. Therefore, "building materials to the countryside", even if a country for local farmers to consumption of building materials, how do you financial subsidies in ensuring product quality while controlling costs, is the floor enterprises need to consider.
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