"China's household industry economic indicators Research Center" was formally founded starts, lasted for 2 months, a total of 5972 from all over the country participated in the vote-users. This vote nationwide consumers in different age groups, of which 50% of the participants to 26-30 years old, and 27% of 20-25 years old, and 31-40-year-old consumers account for 15%, 41-50-year-old consumers account for 8%. It is not difficult to see, 70, 80 after a major participation in this survey.
In addition, participation in this survey of Internet users, in the family income, 8 million following participant account for 38%, 8-15 million players accounts for 42% of 15-25 million accounted for 19%. You can see from the above survey, this survey who basically has a certain amount of purchasing power, thus also has a universal representation. In addition, alumni surveyed users, 31% of female friends, 69% of male users, it is clear that the relative furniture, cabinetry, paints and other appearance, style, color predominant household products, home of the floor before purchase, most male-views.
New products constantly traditions intact almost 50% of consumers are still the most popular wood flooring
In recent years, as there is life after upgrading, flooring products also layer out not to do. Imitate hand scraping pattern effect of antique flooring, aesthetic sensibility with petty bourgeoisie, embedded cartoon image of the floor of the laminate flooring ... Are really different, also quite flat floor and purchase digital become alive again. While the results from this survey, we see the consumer use of the floor also took on a variety of styles, wood flooring, parquet, parquet, laminate flooring, cork flooring, have some degree of recognition by consumers.
But judging from the results of the vote, we can feel the charm of traditional wood flooring. Whether it is currently home to use floor material or when you want to purchase the decoration floor material, solid wood flooring is the ratio of nearly 5% of the top of the list. Although wood floor prices relatively expensive, but their product is special and irreplaceable nature, coupled with China consumer preference for timber, still make this flooring products with stable consumer groups. Even some friends in the interview that he "only wood floor hit up practical."
However, we cannot ignore the parquet and parquet of pop-up. Although both types of flooring are in 2009 began in domestic general promotional, but their stability and environmental performance but has been known to most consumers and recognition. Therefore, in the decoration of hope to buy flooring this poll, 13% and 9% of users choose the number of parquet and parquet. Networks become product comparison shopping main channel still go to store
Previously a 80 after the propensity of that novel, 80 for network information search comparison of household product brands, performance is particularly interested in this product on the floor of the questionnaire has been answered. Of these, 25% of users have indicated that, like through the Web site advertising to learn flooring product information, followed by television advertising (16%), referral (13%), newspaper and magazine ads (10%), radio ads, media evaluation, store/boutique shopping (9%), designers recommend (6%), other (3%). Previously, in charge of a certain brand in China also expressed in the bathroom, now consumers need to learn more about product information, and the network is the ultimate platform of the brand information. Their pictures through the Internet to learn about product modelling, via text to understand its price and performance. But truly sales, in the current Chinese, more people still selected, on the Web to direct store or showroom to buy, after their purchase, for the evaluation of the product, store or over the network back to the more later.
Therefore, in the "tend to purchase through what channels the floor", 50% of users choose the brand stores, 38% of users choose home stores, 8% of users choose the purchase by decoration companies, only 4% of netizens expressed willingness to buy directly online. This shows that the traditional purchase patterns while consuming more energy, but because consumers can advance through network collects the information you need, therefore, also saves shop around running ran West. And brand power at this time is even more apparent, it is no wonder that now floor shop in the layout process with its own characteristics and more.
50% of consumers buy floor 100-150 Yuan discount is looking forward to
In the purchase of budget survey floor products, 50% of users choose the $ 100 to $ 150, 15% of users choose between 250-300, 12% of Internet users indicated budget at 150-200, 200-250 $, $ 50-100 users accounted for 8% and 4% of users said that budget at $ 300-400. Obviously, most consumers buy flooring, or tend to moderate price. From the "choose floor, consumers most important factor" in this option you can see that the consumers to buy more tangible benefits to the "floor" and "cost-effective" principle. The "material" element accounted for 28%, "price" element accounted for 25%, "after-sales service" account for 19%, "brand" element accounted for 14%, other 1% is advertising.
Floor use lot of friends and purchase the most durable environmental protection
In this study, 22% of users represents the floor of the durability is a major factor in purchasing flooring, 19% of users said that environmental protection is the most important element and the other
-18% of the users that are nice to determine their floor, 14% of users are in feet kink comfort and price is moderate, 7% for easy care, 2% for pavement convenience and referral.
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