Off-season floor brand new high-end tooling initiatives Qingdao outbreak of market competition.

<p align="center"> </ p> <p> 7 months, as temperatures rise, the building materials industry has begun to enter the off-season, each store's business are more deserted, the sales staff is doing nothing, while the Power Dekor human .Resources are busy recruitment, the recruitment of key positions in engineering manager. .</ P> <P> <P> <p> According to insiders, is currently on the market floor there are hundreds of large and small brands, the competition very fierce price war has reached tragic levels, high floor because .not dominant in the price, so in the retail market share dwindling, and with the increase in real estate fine decoration, decoration standards improved, high, Dekor, EMC and other high-end brands in the tooling area of the floor began .start a new round of competition, hoping to flex its muscles in this area. .</ P> <p> floor targeting high-end real estate refined decoration </ p> <p> "for now, engineering sales have accounted for about half of total sales, but also the increasing trend. ."Get high floor in Qingdao responsible person Manager Xu told reporters. .</ P> <p> "Power Dekor, or retail-based, but with fine decoration rapid increase in the proportion of real estate, Dekor will gradually and some of the more outstanding domestic real estate enterprises to strategic cooperation. .In addition to continuing to strengthen the retail and, in the other channel, the channel will be more emphasis on engineering, hardcover room. ."Power Dekor head of Qingdao clothing Advil said. .</ P> <p> According to report, in 2002 the Ministry of Construction promulgated the "one-time commercial residential renovation Rules" to the "fine fitting" is defined as: "commercial residential commercial residential buildings under renovation to a new place.集合式住宅 commercial housing in cities and towns. .House decoration is a turn-key place, all function space fixed surface or paint to complete all Pavement, kitchen and bathroom installation to complete all the basic equipment, referred to the whole decorated apartments. ."</ P> <p> launched in the early years of the developer fine decorated rooms, the decoration quality problems and the lack of individual requirements and other factors are not optimistic about the consumer, and even the furnishings of individual consumers will be torn down reload .phenomenon, "fine fitting" was out of the market. .</ P> <p> starting in 2008, fine decorated rooms once again launched a high profile. .Wanda 39 kt hardcover launched small units, sold out of a buyers market Jibei, Haier of China, Dongcheng International City Phase II and Fairview is also a fine interpretation of a fitting room hot scene. .With the delivery of real estate in 2009, together with the city before the days of Thai, Changchun Garden, hardcover Luxin than real estate buyers expected to be a generally well laid out room in the Castle hardcover status of the property market. .Into 2010, the Renaissance Harbour View, East Road, No. 9, Golden International Apartments, Hyatt Centre, Shanghai SIIC Shanghai, Shandong and other high-end real estate letter Changchun Garden, are all hardcover submitted. .</ P> <p> fine decorated rooms from ordinary mid-range to high-end residential real estate transfer, and its decoration is quite different standards that year. .It is understood that in the sale and will be available in hardcover in 1500 standard basic rooms to 3,000 yuan / square meters, such as Vanke, Luxin Changchun, Golden International Apartments, Lu Zhang Garden, containing the letter, and the Renaissance Harbour View ., East Road 9, Hyatt Centre, these high-end projects, renovation standards are likely to exceed 5,000 yuan / square meter price, have chosen to use its facilities with international top brands. .Following this, the brand started to target the high-end fine decoration floor real estate market. .</ P> <p> "fine fitting" test floor commercial strength </ p> <p> "a few years ago because of the decoration quality problems, a complaint hot fine decorated rooms, so that developers become common knowledge. .To ensure the reputation and the reputation of the brand now for the real estate flooring, tiles, sanitary ware and other decorative materials tend to purchase big brands and high-end products. ."Manager Xu told the reporter, have recently made high-famous gardens two have been living landscape, three projects have been completed real estate projects are being done for a number of sample rooms, for the second half of the project preparation. .</ P> <p> It is understood that, in 2005, was the first pick in Qingdao High-tooling project is for a single banking office for floor coverings, because of its product quality and service are impeccable, the first single .Tooling project is successfully completed. .Years later, the floor without any problems, a few days ago the rain, rain soaked the floor near the window, and dry to restore it, does not appear from the dark cracking. ."Our floor is a 25-year warranty and this warranty is constantly extended. .Because our warranty is not based on the parameters of the floor by a fuzzy number, but the manufacturers according to the use of the first users have the exact figures. ."</ P> <p>" Vanke contract to us there about two centimeters thick. ."Clothing Advil that the floor of the Channel is all the greatest potential sales channels in the channel but the most complex of all aspects of building materials is a test of strength. .</ P> <p>, of course, real estate developers in the selection of building materials, while also being selected, some well-known brands in the choice of building materials partner, they generally will choose well-known real estate companies, mainly on account of payment, relatively smooth, without .worry about financial arrears. .</ P> <p> industry professionals, said that with a higher proportion of hardcover room, will promote the industry reshuffle, the building materials market in the future will show "the strong stronger and the weak hard to keep" the situation. .</ P>.