Floor of the consumers need to become more rational business practice "hearts and minds operation".

<p> few years ago with the improvement of living standards, material pursuit of continuous improvement, consumers are mostly mindless consumption, but with the 2008 world financial crisis, the consumer is gradually rational, rational consumers would Products .very sensitive to promotions, the face of rational consumers, businesses how to increase the weight to the floor? .</ P> <p> build a strong brand </ p> <p> flooring brands can not do without a strong business a solid foundation. .Does not guarantee long-term development of enterprises based on the brand, the brand will only be short-lived. .The basis of spoken here include many aspects: resources, financial strength, core technology, management, marketing, quality, teamwork and so on. .Strong brands are successful in these areas must be accumulated to be able to establish a strong brand in the minds of consumers the influence of a strong brand growth. .Flooring industry, especially because this is a resource, technical, heavy quality cold concern, consumer durables industry. .Higa advance to the unique vision of the floor first in the country and entering the real wood floor, the internal strength after years of practice, to establish a solid brand foundation. .</ P> <P> <P> <p align="center"> </ p> <p align="center"> flooring consumer companies need to become more rational practice "hearts and minds operation" </ p> <p .> first in the industry to grasp the PC technology, dual-core technology, technology, parallel to grain, followed by continuous improvement in the industrial chain, the basic origin of the formation of forest resource supply, substrate self-production, full product manufacturing, production and marketing network for sales of self-built .stop; in quality checks at each level, piece selection; industry first implementation of international quality management system, environmental management system; multilayer solid wood industry, the first batch of CARB, ten rings certified enterprises. .Higa brand has been listed since 2002 has been the test market for up to 8 years and also trained a Tarawa, strict unity of the marketing team. .Believe that such enterprises, Jia Over time, consumers will be able to win the market generally agree that the strong growth for the flooring industry, the brand, increase the weight in the minds of consumers. .</ P> <p> accurate branding </ p> <p> movie "big names" will be the perfect fusion of ads, and 2009 Spring Festival has been to one of infamy. .Consumers can see the experience of pleasure can not bring marketing, always remain sober. .</ P> <p> success can not be copied, but the flooring industry to follow common patterns, patent the concept of plagiarism and repeated speculation, over time this model has been to consumers tired. .</ P> <p> "low interest and high participation" in the industry characteristics will undoubtedly limit the scope of the role of advertising the floor, the floor is clear on this point have a clear understanding of business. ."Momentum" has little effect, then how in exchange for the secondary spread of the brand? .</ P> <p> focusing on the heart to take the road </ p> <p> First, differentiated products </ p> <p> attaches great importance to sensory experience for consumers, flooring products, we must seize the eye, .to create a good "first impression." .Such as unique or extremely personalized color: Higa imperial court series, Hao Gong series, so as to artistic surface treatment and color matching, giving consumers a lasting sensory pleasure, will be personalized to meet the proud; </ p .> <p> Second, service hardening word of mouth </ p> <p> consumers buy in the first floor and produce a memorable and positive shopping experience, they will consciously to convey this experience to others, as people .Select Gree air-conditioning, although his quality is excellent, but more eyes on his service. .</ P> <p> Third, the emphasis on online media, good pre-service </ p> <p> network as a "new generation" consumer mainstream platforms crowd, with high interactivity. .At this point how to guide the consumer in the network, become extremely important. .</ P>.