Wednesday, December 29, 2010
Sudden change in the international economic environment, how to open up domestic sales of bamboo flooring Way.
<p> if not sudden change in the international economic environment, China is still a full control of bamboo flooring companies to open up export markets continue to trade in order enough to live comfortably in the living comfortable. .However, dramatic changes in the economy, leading many bamboo flooring companies lost overseas orders; even if those orders, the face of rising prices, raw material price increases, RMB appreciation and other factors, can only be a passive response. .Thus, the domestic battlefield populations everywhere, who do not know how to fight this war? .We do not know whether the bamboo flooring domestic thorny road, perhaps after waiting for you to find the original invested heavily in this market is full of variables and unpredictable. .</ P> <P> <P> <p> Know thyself, know yourself. .Only by understanding the status of the domestic market, bamboo flooring, trends and characteristics of bamboo flooring products, be possible to take the initiative in the domestic market, domestic policy formulation and adjustment time. .</ P> <p> bamboo flooring how to open up domestic sales of the Road </ p> <p> First, China's economic fundamentals are good, the state's favorable policies on the floor of the real estate market has a positive role in promoting </ p> <p .> Although the world economic downturn, China's economy, after 30 years of rapid development, has accumulated a certain amount of material wealth, some experts predict will be the first out of the economic downturn in China to achieve economic recovery. .In real estate, the state has adopted a more active and effective policy measures to stabilize market confidence and expectations, and stability of the real estate investment, and promote a smooth and orderly development of the real estate industry. .Implement and support residents to purchase and improvement of housing credit, tax and other policies. .Meet the requirements of second home buyers, mutatis mutandis, the implementation of the first loan to buy ordinary housing preferential policies. .Promoting housing consumption and supply of ordinary goods, increase small and medium size, in ordinary commercial housing and low-cost credit support. .Help rural migrant workers to solve their housing problems. .</ P> <p> Second, China's urbanization process floor contains the market potential </ p> <p> With the deepening of the process of urbanization, more and more people into the city, the rigidity of the housing needs of the decision to the floor .market potential. .</ P> <p> the beginning of the urbanization process in the liberation of the slow, low urbanization, urbanization rate of only 17.43% in 1949, the urbanization rate in 1952 but dropped to 14.42%; the reform and opening up, China's urbanization .the process of rapid development, urbanization rate in 1978 also increased 15.82% to 32.53% in 2006. in accordance with internationally accepted standards, urbanization rate of 30% or less for the early stage of development, 30% to 70% for mid-acceleration phase, 70 .% or more for the late mature stage of development. .</ P> <p> accordance with this standard, China has now entered the accelerated development of urbanization in the mid-stage. .</ P> <p> present, China is in the stage of rapid urbanization, the urbanization rate has been 17.9% in 1978 to develop to 44.9% in 2008, 2020 urbanization rate will reach 60%. Rough estimate .what, about 2 million people or so into the city, this huge group, a great demand for housing, flooring market has great potential. .</ P> <p> Third, bamboo flooring products with its own advantages </ p> <p> 1. And laminate flooring than quality: color difference is small, because the growth of bamboo trees is much smaller than the radius, by solar radiation .not serious, no significant difference between yin and yang side, because of bamboo flooring is rich in bamboo lines, and color symmetry; surface hardness is one of the advantages of bamboo flooring. .Bamboo flooring because it is plant crude fiber structure, its natural hardness of more than twice than wood, and not easily deformed. .Theoretical service life of 20 years. .Stability on the contraction and expansion of bamboo flooring solid wood flooring than small. .</ P> <p> 2. And solid wood flooring price: solid wood flooring on the market, easily three hundred dollars per square meter, high is four or five hundred dollars, the price of pure solid wood flooring is much higher than the price of bamboo flooring. .Elegant bamboo flooring, the price cheaper than solid wood flooring, floor to meet the consumers that buy high-end and affordable mental. .</ P> <p> 3. And solid wood flooring than green: Bamboo Rhizome reproduce by underground every year the bamboo shoots and prosperous. .After a growth period of bamboo and stable, the material will gradually decline, become brittle, it must be selective cutting every year. .The best selection of bamboo flooring materials 5-6 year old bamboo, no impact on the growth conditions. .Therefore, an environment-friendly green products. .</ P> <p> bamboo flooring market has great potential, but to fully understand the current difficulties, targeted to take effective measures: 1. Publicity is not in place, people is not enough awareness of bamboo flooring. .As the floor has been export oriented enterprises, few in the domestic market promotion, domestic market share of low bamboo flooring, the floor only to about 10% of the market. ."Bamboo flooring gives a cool feeling, winter may not be comfortable", "very few friends around me people to buy bamboo floor ah", "bamboo flooring is often heard before cracking, insect, etc." .... ... misled people to self-unconscious consumption. .This requires enterprises to increase consumer guide bamboo flooring, bamboo flooring to expand the publicity side, influence, and the bamboo flooring to fully demonstrate the advantages to consumers, if possible, to invite the consumer to the production of bamboo flooring visit the workshop to eliminate .bamboo flooring consumer awareness of the various errors. .</ P> <p> 1. The current economic underdevelopment, but the trend a good city, this is the future market growth of bamboo flooring. .In these cities, people, especially the floor bamboo flooring have a few, they generally accepted that low price, easy to clean tiles. .Only a few get rich, there are conscious people will purchase the decoration of wood flooring or bamboo flooring. .Training needs of the market, you need to occupation, these areas will be in a very short period of time to develop, flooring market will flourish. .Only the first image of the product set in people's minds, the market sooner or later occupied. .</ P> <p> 2. Bamboo flooring companies and more good and the bad quality, this generated resentment of their people. .As long as people used bamboo flooring, and I think it's the quality of service is not in place, it will generate resentment in their hearts, by a family spread to a number of families affected by a brand to all bamboo flooring brand, brand remodeling .is a long and difficult process. .This requires self-discipline of enterprises throughout the bamboo flooring, otherwise, could ruin a company's promises the prospect of an industry. .Enterprise Alliance bamboo flooring, bamboo flooring, etc. Association of the introduction of self-regulatory provisions of bamboo flooring may be able to guarantee product quality and service levels, consumers won a good reputation. .</ P>.
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