Brand building materials enterprises advantage integration Union win market
Environmental impact by major market, the 2010 home building materials industry sales compared to the general decline in 2009. In the era after the financial crisis, many brands choose "hold together for warmth" self-help, the Champions League is one of a representative. To do this, all major home building materials enterprises actively explore new market channels, firmly branded road, flexible changes in marketing planning market. Of these, like the "Champions League", same brand hold together competition, has become the "new market economy," the vitality of a particular strong power.
12/05/00, President of the "Champions League" event site see signings, huge Hall was filled to capacity. Optima, Thor, dongpeng, nature, 000 and brand enterprises zhanweiqian, has also been surrounding full of customers.
It is understood that the activities are so popular, is because the five brands as cabinets, flooring, lighting, kitchen electrical appliances, ceramics and other industry representatives in the field of enterprise. From the brand influence, consumers have on its product quality and after-sales is full trust. Second, this event, the organizers have invited the five companies of the responsible person at the scene for amplitude and people protection added weight.
Thor lighting market Center Director, Champions League spokesman du Guofeng interview with reporters, said that in the current market environment, consumers are becoming more and more rational. Champions League was established, not simply a Marketing Alliance of "promotion of synchronization", but a think through their own brand culture, corporate philosophy, high-end products that let Chinese people really into comfortable home life of a Union.
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