Higa floor: President signings ever was looking forward to put the value of.

<p> Abstract originator of the Chinese multi-layer solid wood flooring, the floor will be more than Kerry on December 5, the eighth anniversary of the company held in Wuhan Direct celebrations, when the force constant Wood Group President Mr. He Weifeng will visit the town of River City signings none other to thank three people .. .On this occasion, a reporter from the sales floor than Kerry's interview with Mr. Zhang Zhiming, general manager of the activities of alleged "release price" is unprecedented, it is deeply concerned about consumers and expectations of Wuhan. .</ P> <P> <P> <p> Reporter: Could you explain to consumers in Wuhan floor of the brand than the Ka? .</ P> <p> Zhang: Higa floor is his heart, only your feet touching the brand, Higa floor is the integration of life and art, fashion art than the Ka for the soul to the floor, with quality and human health .interpretation of high-quality care for life, committed to "do the world leader in multi-layer solid wood floor" of the brand. .</ P> <p> Reporter: Higa floor originator of Chinese multi-layer solid wood flooring in the world, can talk about why? .</ P> <p> Zhang: late 90s, multi-layer solid wood flooring from Europe into China. .Constant force in 2000 than Kerry Wood to establish multi-layer solid wood manufacturing plants, focusing on the development of multi-layer solid wood flooring, manufacturing, marketing, started the first generation of multi-layer solid wood floor leader of the difficult journey. .A thousand miles begins with one step, a decade sword, specializes in wood flooring than Kerry in the promoting the development of China's multi-layer solid wood flooring industry's contribution to the obvious, the originator of the natural deserved reputation. .</ P> <p> Reporter: Tell me about "In China every 10 will have a multi-layer solid wood flooring from Higa," the origin of it? .</ P> <p> Zhang: Well, this sentence should be derived from sales of our industry's ability to evaluate it. .As we all know Higa floor is the largest manufacturers of multi-layer solid wood flooring, a complete industrial chain than Kerry, a rich product line, quality is excellent, so have a good market performance in 2009, sales of the national multi-layer wood 86 million square meters, more than Kerry .production and sales floor, 890 square meters (including OEM production and sales) account for 10.34% of sales in 2010, Higa floor capacity up to 10 million square meters, is expected to account for 10% of the national market to 12%, calculated by this ratio, ."In China every 10 will have a multi-layer solid wood flooring from Higa" This argument is Cheng Li's. .</ P> <p> reporter: content than the Ka value of the floor is the "quality of life from the floor Higa Seiko secret agents," the idea of the floor than Kerry is "just doing a little more detail", the focus is .In detail, why should emphasize careful? .Higa floor is how to do "a little more detailed," the? .</ P> <p> Zhang: Actually, all of life are the details of the composition of the original, and if things go order, the success or failure will determine if the gravel is the micro-details, details of the competition is final and the most competitive .level. .Today, with the increasingly fine division of labor in modern society and the increasing degree of specialization, a requirement for refinement of management and life time has come to the floor than the Ka is meticulous attitude, the style and habits of responsibility, .it is a complete system. .Higa effort to the floor in the fine detail is not only refined products, but also more attention to detail reflected in the services. .</ P> <p> detailed in our pursuit of refined products, "the basis of environmental health, fashion, art for the soul", close to the design, cost-effective production of refined products. .</ P> <p> in the services we adhere to the nuanced, we know that the brand exists in the minds of consumers, the praise is the only consumer brand and product recognition. .Higa focus on product installation and after-sales service, the first 5A + service, 360 for the consumer to consider and provide advice to come from home furnishings contrast color management and regular maintenance of free services to meticulous service, to win the trust of consumers. .</ P> <p> for Zenmeyangzuo to detail, which we also did not specifically to show off, but has accumulated many years of experience, just do not cut corners, just bits and pieces are better, but seriously deal with their every .a production. .In the disseminated and filled with impetuous Today, more than Kerry to select a quiet and peaceful, chose to become a practical, reassuring old masters: with a selection of our more demanding, the same green paint, we are more strict, with .is the quality, we may be more critical, the same process, we are more serious, because for us to give customers the best is your own duty. .</ P> <p> Reporter: Higa floor to enter the market since the development of Wuhan, how? .</ P> <p> Zhang: Gui, general manager of the team led by the collective efforts of more than Jia Wuhan, the ratio of Ka sales floor in Wuhan good momentum of development than the Ka floor gratifying. .Wuhan old times, warm and rational consumers, understand the connotation of high quality of life, screening can have a strong brand, Higa floor due to product quality and good service, by the Wuhan cities white consumers. .With the popularity of Wuhan to heating, in the future, multi-layer solid wood flooring will be the mainstream of home improvement, heating than Kerry in the ground floor, there were core technology and good reputation, we are confident of their products, consumer appreciation of Wuhan .and market potential are confident now than Kerry Hankou and Wuchang floor "was actually home," with stores, in order to facilitate the consumers to buy more than Ka-end flooring store will be stationed in the building materials market in Wuhan. .</ P> <p> Reporter: At present, domestic flooring market brand gathered, accordingly, product homogeneity is serious, how do you view this phenomenon? .Higa floor how the strategies and advantages of the use of such fierce competition from the stand? .</ P> <p> Zhang: China's rapid economic rise has spurred the rapid development of real estate, but also to create opportunities for downstream industries, the floor is relatively low threshold of the enterprise, causing a huge market capacity flooring market brand .gathered, the current floor, large and small scale enterprises, product homogeneity problem is serious, many people are troubled by the product homogeneity. .In my opinion, not a bad thing homogenization wood floor, excellent storage homogeneity is the inevitable competition in the process of eliminating the inferior, the homogenization brought about by price competition, the end result is elitist and eliminating the inferior, squeezed the price of water ., price competition in the benefits to consumers, while promoting the upgrading of enterprises, as consumers more and better products and services. .Higa floor with a complete industrial chain of production and marketing capacity and strong competition from cost leadership laid the foundation for a reasonable profit, to bring more value to consumers than Kerry's consistent stand on the floor highly competitive industry environment, competitive strategy than the Ka floor .is: rational face of homogenization and the price war, the implementation of the value of innovation, the courage to compete and thus beyond the competition. .Higa held December 5th floor, the president of signings, a price shock is bright thank River City folks, two is a competitive market the courage to specific actions, it said: Higa floor December 5, the president put the value of book-signing ever .was looking forward to. .</ P>.