L better floor, raised flooring industry expose shengxiang to new round of "fighting"

Chinese flooring industries biggest shengxiang again became the defendant! these days, about Zhejiang Sheng Jia sued shengxiang infringement of news is the fly, from a dark corner shengxiang spot. Shengxiang really so "shameless" and rely on copying other people's patent degree-day? in the industry believe that storm, small brands want to be famous, along with big brand is the best shortcuts, accused of "tort" is more conducive to the promotion, early years of the Rhine sunshine, recent rise, will spearhead the first brand shengxiang, its essence, however is a floor fight between enterprises in the market among themselves ". Two floors up brand "fight"

Recently, Zhejiang Sheng Jia Shengxiang floor floor sued for patent infringement of messages on the floor within bombed pot, people lament in patent infringement cases ever, have to admit, this ascending better floor in the consumer market and not very well known brand, all of a sudden fire floor to the skies. "We worked so hard to figure out a patent on the market a few years, has brought the company a good income, I didn't think it was someone copying. Flooring industry is really not spec! "l Jia Pu linhai, Chairman of the floor facing the media, to moaning. He speak out: market plagiarism-l better patent brand a lot, take shengxiang, aims to help prosecute leading enterprise reputation to deter other SMEs.

BU linhai mouth "is shengxiang plagiarism patent" means a rise better in 2004 by the National Patent Office of the public utility model patent technology "mixed structure parquet" patent number ZL03256842.8. Public information displays, the so-called mixed structure of parquet, is composed of at least two different fiber structure of sheet metal composed to veneer as the core, there are various glued up in MDF and combined with a central base material, the center of the material described above and has a layer of plywood and veneer, in the outermost veneer from top to bottom then there is a layer respectively glue decorative Panel layer on the surface, and the bottom layer adjacent sheets between fiber length direction angles, thus reducing production costs, improve product performance.

January 18, shengxiang Group Vice President at Bisnis Guohui reporters strongly denied the allegations of "tort": "we are normal legal ways to maintain interest. shengxiang Shengxiang production of parquet with litres of mixed structure parquet are two separate issues, shengxiang has its own patented technology is certainly not infringement. "But he said that now lawsuits haven't heard, shengxiang do not want to be other businesses name speculation nor hope this way to self-hype," reports the best little mention shengxiang ". Previously, shengxiang Assistant President Chen Tai Nam media interviews, he said, had been promoted better shengxiang's been infringed patent technology "mixed structure parquet" and related materials submitted to the relevant national authorities for patent examination, has been accepted, the "previous l Jia has patent invalid examples to be audited."

In the end is has its own patented technology, or use the so-called "hybrid structure parquet" technology, products and l shengxiang good product is not a totally different child? shengxiang really violating someone else's patent? in this floor enterprises continue to yell technology innovation, award-winning biography of patent rights, but also completely dependent on foreign core production technology, all of the equipment by foreign production times, people seem to have not quite understand the floor out painstaking research enterprise "exclusive patented technology" to the end value for the money.

Floor in "fighting" constantly

Over the past few years, the floor area of similar patent infringement "strife". Make the most of the cases is a fierce and called "sunshine" floor TUV brand challenge to shengxiang 's. With shengxiang industry first fame Rhine sunshine overnight.

In late 2005, although the Rhine sunshine this litter the floor behind the brand Johnny, relying on the Germany Krono Wood Group, the surgeon who is claiming to be the "founder" shengxiang Peng Hong bin. Rhine Sun's choice, will spearhead shengxiang floor, in the hands of the sword is the trademark of "E0". E0, is the European country floor product environmental standards, higher than the national standard for domestic common implementation of E1. Many flooring brands, including shengxiang, to publicize their products reach the E0-level standards, posters, user manuals, product descriptions, or even the floor to the back of all products have the E0 flag. Shengxiang also specifically for E0 designed a beautiful L OGO fanfare for this Conference, to a market that is the most authoritative shengxiang E0 products leader.

Rhine Sun apparently come prepared, first add a personal registration of the trademark "E0", and then to buy with "E0" publicity companies issued allegations its lawyer's letter, Sun's trademark infringement Rhine, one of the most representative enterprises is shengxiang. Before the law, had to bow to abandon shengxiang products use E0 emblem Rhine Sun through the gorgeous coat went E0 before. Subsequently, the Rhine sunshine will open, allowing the E0 trademarks other flooring brands play E0 signs over the extreme care planning of the so-called "rights". In the field of trademark rights battle, Rhine sunshine with shengxiang name quickly became famous. In the end of every large Web site rankings for floor brand, Rhine Sun jumped

The first few digits.

Similar to the "right" as the name of the war, such as the 2008 Jiangsu Dewei floor joint 17 floor peer set up "NCD lock angle technology" Union, outside the Union rights of flooring enterprises, ruckus floor circle complained. Industry insiders said: "this kind of technology, many companies are in use, do not you applied for a patent for the other people can't use, originally a variety of floor enterprise technology are learned from abroad. "It is understood that the current foreign a floor enterprises also being the" endless corner treatment technology, "and David floor expand defending war.

Dealing with overseas mopping the lack of internal

Whether it is better to lift, or David Shengxiang's established Union rights to peers, like the bucket to the floor of the bucket to enterprises are enterprises in flaunted attaches great importance to technological innovation. However, so pay attention to technical innovation, so bravely reacts as "safeguarding intellectual property," the flag of China, but the floor enterprises in international trade, because the latch patent infringement and mopping the collective experience.

In July 2005, the United States International Trade Commission on the sale of 30 external flooring brand launched 337 investigation, of which 18 Chinese flooring enterprises, the survey found that 18 floor enterprises in China use floor pavement connection with latch technology violates headquartered in Europe, Unilin international group and Valinge company latch patent technology, although to Ascend, fillinger, led by the enterprise actively responding to the floor, and was temporarily success, ultimate China 18 home flooring enterprises still jailed latch patent infringement, not only to Unilin and Valinge two companies pay 10 000-12 million one-time royalty, each sales 1 square meters floor but also to the two companies to pay patent fees of $ 0.65. Originally in the export market price is not the dominant Chinese flooring in the international market will more no advantage.

In overseas markets beat people, but a church intellectual property courses, so some floor enterprises start in their own circles make up, technological innovation, the enterprise's example recurs is not so strange, just like all rights enterprise said: "we just want to pass in the form of patent protection for domestic flooring enterprises wake, not to abuse people's innovative technology, please respect the intellectual property of others. "China timber distribution Association professional Committee Secretary-General high floor Augustine said:" we do have some floor enterprises actively doing product research and development and innovation, and innovation results to market has indeed will soon be peer plagiarism, but businesses want rights or technically difficult. First, the cost of financial human, right time, followed by the results of the identification, protection, if the enterprise is difficult to hold patent identification together also good point, if the utility model patent identification is difficult. ”

As high as Augustine worry, most of the patent rights holders under the banner of enterprise technology is a patent of utility model patents, the industry believes that this technology is not very valuable, because at first awarded patent technology when no investigations, protected comparison level also, once you get to the bottom, this patent really doesn't have to be you.

"A good internal strength, doing your own, small stare, then keep his hands off the core technology to grab the market and overseas enterprises, that is the Chinese flooring enterprises should be guided by principle. "One of the industry on the flooring industry worries not unreasonable.