Suppress the rural market construction materials to the countryside have to follow the rural areas of logistics services.

<p> floor in late March the World Conference, the leading flooring companies in China Power Dekor Group Chairman Weng Shaobin made the floor of the three growth businesses, including a growth point that "the rural market." .To the countryside, seems to have become the phrase "necessary" slogan! .Although widely distributed channels of building brands through the countryside than in the rural market Dongfeng suppress the second and third line of the brand is more easier, but there are still many problems. .</ P> <P> <P> <p> scattered rural market concentration is low, the establishment of the high cost of after-sales service network, which is the meager profits of delivery to rural areas had a conflict, leading to the product after-sales and logistics experience ."rural areas difficult." .</ P> <p align="center"> </ p> <p align="center"> floor of building materials to the countryside siege logistics services to the rural market have to go to the countryside </ p> <p> Logistics countryside " .hard "</ p> <p> sinking channels at the same time how to solve logistics" difficult "? .</ P> <p> including flooring brands, including current business three or four lines to markets are not perfect. .How to sink in the channel at the same time protect the floor of the countryside has become a logistics and distribution of a "difficult" points. .</ P> <p> feedback from the current business situation, many enterprises in the autonomous "countryside" in the process often are taken to the next level of radiation on the level of strategy, but there is still this way .a big problem, if the amount is not enough, the logistics cost to be cut down. .</ P> <p> in the April 15 release of "2009 Survey of Rural development of the Internet Report," we see as the end of December 2009, in rural areas is approximately 71.89 million mobile Internet users, compared with 2008 .growth of more than 3000 million rural Internet users for the first time billions of dollars, it also gives the floor to the countryside has brought new opportunities. .How to use this opportunity to bring sales, has become a new problem. .Well-known logistics company in Shanghai journalists conducted an investigation, almost all of the logistics company to expand into the county regarded channels, some city in the south, there are many branches of logistics companies, flooring companies can cooperate with logistics companies, logistics companies rely on channel .advantages of the product sales distribution to the rural market. .</ P> <p> Power Dekor marketing manager, said in an interview, "the city there are many large building materials market to choose from, but many rural areas in trouble, consumers see the first floor into a town to buy .finished with a tractor and then brought home something that is annoying. .In this case, Power Dekor has developed a number of measures, we first set up a shop on the Internet, the Internet in rural areas as long as you can see the product design, then you can telephone booking, now we are in this way in Sichuan .. .After booking, the car will have the home products to consumers, with similar purchases in Shanghai, and site installation. .This is what we worked out some new way to get a car, a service, installed on the farmers, the choice of convenient, easy to install, service convenience, he will feel satisfied. ."</ P> <p> services to the countryside" difficult "</ p> <p> how to avoid" home appliances "," car to the countryside, "the sale embarrassment? .</ P> <p> many companies that usually we have a second-tier cities, brand positioning, price positioning is relatively mature, but for the rural market for a new need to re-positioning and re-operation .The focus is quality and service. .</ P> <p> even if "home appliances", "car to the countryside," the warning, but the special nature of the floor between the former's "Deal" trading model can not be achieved. .And in the "home appliances", "car to the countryside" has been exposed can afford, "with" can not afford the problems, many people in the industry comes to the floor to the countryside to promote the transfer market, .service deficiencies will be exposed. .From the "car to the countryside" experience, the same "countryside" mode, the same channel is difficult popularity, the same consumer object, it is inevitable that such an embarrassment. .Many in the industry talked about, marketing is a long process, if blindly follow "home appliances", "car to the countryside" marketing model, can only get a short-term interests of the market is difficult to do long. .And "countryside" of people the same, "the floor to the countryside" have to face in the "home appliances", "car to the countryside" in the after-sale problems encountered in the problem of consumer groups ., the necessary construction and after-sales reputation heart is definitely not ignored. .</ P> <p> introduction of the policy materials to the countryside, so many companies stand in the same starting line, the face of peer competition and the game tiles, flooring company brand and products in addition to light from outside, took three ., four-line consumers see the "services" will inevitably be the key to snatch 600 000 000 000 cake, if ignored the blind pursuit of sales and service, it will only grab the cream on the cake. .</ P>.