Secret: China's flooring industry in the enterprise under the Separation and Combination League.

<p> glimpse outside: Recently, the United States on Chinese anti-dumping and countervailing floor seen reports of major building materials industry Web site headlines, the anti-dumping and countervailing investigations were listed in the list of nearly 200 Chinese companies, including some .flooring companies as well as some export firms, a number of familiar brands been included on the floor, such as the World Friends of the floor, the rich benefit the floor, the North American Maple floors. .The light of the scope of this investigation, involving an amount as much as possible to the flooring industry raising a "storm." .</ P> <p> glimpse inside: foreign markets this "storm" of approaching, the flooring industry in the country is affected by the real estate in 2010, China's real estate market turmoil, the real estate subject to .most severe in the history of the New Deal, the central policy of regulating the property market continued, "suspended three buyers", "the purchase of one family, one room", "the central bank to raise interest rates" have a profound impact on the real estate market, real estate is .The main demand for wood products market, therefore, changes in the real estate market will have an important impact on the flooring industry, the real estate market downturn, led to reduced demand for wood products, environmental deterioration in the international market, the flooring industry is facing .unprecedented crisis. .</ P> <p> Baotuan floor business development, patent Union </ p> <p> confused and varied home and less abroad in the context of how the rise of China's flooring industry, which is placed in the floor of the urgent need to address major business issues .Therefore, corporate alliances become the key to solving this problem. .</ P> <p> Union is in the relevant enterprises, based on common strategic interests, to closely related patents as a link and to form an alliance. .Within the Union, members to each other using patented technology to each other through the sharing of resources of patent, proprietary technology and enhance the integration of market information, digestion and absorption, and promote the application of patented technologies, reduce the cost of innovation, promote the upgrading of the level of industry innovation .. .</ P> <p> enterprises to seek new breakthroughs, the alliance between enterprises has become a marketing innovation, enterprises through the channel sharing, complementary resources, in the joint on the strength of its own business hours, .In order to more rational use of resources, expand business channels, in April 2009 the European giants at home to send the joint cabinet, Dongpeng ceramics, the U.S. central air conditioning, NVC lighting, red apple furniture, alliances, cross-industry alliances, in the brand .marketing, customer service levels together a comprehensive, cross-promote the domestic industry to upgrade. .</ P> <p> Enterprises jointly issued by the floor of the "Chinese Patent Pool Proposal floor", floor to form a patent pool business, more favorable deal with foreign trade barriers and promote cooperation to upgrade the flooring industry patents, patent protection of domestic enterprises .awareness than ever before, enterprises should strengthen their own floor innovation and technology development, changes in the passive situation on the international market, from China to the Chinese practice of creating step by step. .Thus, the floor enterprise "Size Love", the National External and internal environment, and seek common development can be described as one of the enterprise to seek a breakthrough medicine. .</ P> <p> product homogeneity, channels need to expand, division and proper way </ p> <p> confused face of changing flooring market, in the face of the first and second strong brand marketing and other small brands .no difference in competition, how will occupy a place in a region, how to market the region to play a potential location of the potential advantages of issues such as the floor has been put in many long-term business in front of a "new" issues. .Channels for enterprises not only need to share the floor, the joint integration of resources, companies also need to seek innovative, breakthrough development restrictions, personalized production, business division and proper way. .</ P> <p> real estate since 2008 a period of adjustment, the wood floor is also affected by some of the impact, some SMEs, especially small workshop factory, it is difficult to see hope in the crisis, only the uncontrolled reduce costs, .expected carry over the "winter", this way, the rapid decline in product quality. .Wood floor since 2005, entered the "reshuffle", 2008,2009 reshuffle intensified the market, SMEs directly face "off, stop, turn" the status quo, the only cost for salvaged ., had by shoddy products "Kuaijinkuaichu" in an attempt salvaged point profit. .However, it produces - "inferior cottage floor," the health hazards to consumers is obvious. .</ P> <p> not the pursuit of product innovation, blindly imitate copy, has become the flooring industry's ills, there is no lack cottage products on the market, consumer spending become more rational in today's business practice is nothing more than lifting .shooting ourselves in the foot, to know companies need to survive the pursuit of individual development, there are the characteristics of enterprises, and create brand culture. .</ P> <p> Road, one of: creating a "brand" development </ p> <p> brand is bringing to the owners of premium, resulting in a value-added intangible assets, looking at the world-renowned products .engraved madeinChina, we manufacture the same time, foreign brands reaping huge profits, lack of brand, product cluster low level of competition, we are more at a disadvantage, our companies need to create a good brand image. .</ P> <p> Road II: according to market custom, the pursuit of difference </ p> <p> in the domestic enterprises are facing a common problem, that is production more than sales, market competition, in this .case, companies should follow market rules to avoid blind expansion of production. .Consumers to decide the scale of enterprise, consumer buy your product, your business is to provide products to meet consumer demand. .</ P> <p> Road, three: follow the "second Five-Year" plan, not for the flicker floor of the countryside </ p> <p> in the country's "Twelfth Five-Year Plan", a clear .the urban and rural economic restructuring, the development of urban and rural residents included in the key, the floor to the countryside can become a panacea for enterprise development? .Floor to the countryside, not just a slogan on the publicity, promotional slogan to fight, but in fact "promotion", false, "countryside" in China's secondary and tertiary markets, there is a broader consumer market, how .Under the broad market to create a blue ocean, with one and the Road Second Road, flooring companies need to think more carefully the development of enterprises of the road. .</ P> <P> <P>.