Relying on the flooring industry and sales network will be seamlessly integrated brand communications.

<p> from the perspective of brand communications, the network is just a channel for dissemination of information, but this channel integration of the traditional media in all forms, while aggregate a large number of young consumers; from the perspective of product marketing, .network is a channel marketing and communications integration, the spread of the Internet media and marketing to further narrow the distance between, which is achieved sales of brand communication and product integration. .</ P> <p> the floor to see the network marketing business is the development of the traditional brand marketing model unparalleled advantages, seize the following five-point advantage to carry out sales: </ p> <p> one integrated online media brand .marketing communication and product sales, so make the brand's marketing communications activities more direct effect, more effective. .So to further enhance cost-effective advertising investment. .Flooring companies in the major portal sites and home building professionals to implement targeted advertising communication, the use of intelligent methods targeted consumer groups, the most recent visit home building materials to the site users to see relevant advertising messages, access to quality of communication effects .. .</ P> <P> <P> <p> Second, the Internet sales squeezed in the middle part of traditional marketing to consumers and to shorten the distance between brands, so product prices can be further reduced. .There was an entrepreneur CEOs said in the chat, if the compressed intermediate links, in the same case of sales, half of the amount of all product sales, my profit is the same. .This is not to say that companies engage in online floor price war, but must be squeezed out of traditional channels, that part of the funds to waste, so the network brands. .</ P> <p> Third, the choice of network marketing so that consumers face even greater. .The floor in a store, if the 200 square feet, then is a big shop, and such a large store inventory, logistics, venue rental, personnel expenditure is more than great, but in the network stores, consumers .can easily browse all of the floor color, thus allowing the surface to further expand consumer choice. .</ P> <p> Fourth, Internet sales for the brand to further expand sales coverage. .Wherever there is a network of our sales terminals. .To join in the traditional agency system, some of the market for agents is a very embarrassing market, if opened stores, is likely to happen is make ends meet, if not open, may be competitors and very favorable position. .But solved the problem of network marketing, network marketing breaking down geographical and limit the number of terminals. .</ P> <p> five, the development of e-commerce is changing the traditional business model, brand, joining in the traditional agency system, the number of terminals constitute the core competitiveness of enterprises is an important aspect, but many dealers tend to have strong .unique local resources, the development of Internet sales will make another piece of cake, the cake bigger, changing industry structure. .</ P> <p> "OCS's brand is not yet 10 years consumers will be forgotten." .This thesis is applicable to the flooring industry? .The answer is yes. .Internet sales operation is to overturn the traditional logic of the brand, the market is a quack, quack rules are changing, will change the pattern of tomorrow's flooring industry. .Floor of the company's future and will certainly keep the network terminal and the common development of the traditional terminal, so that the two complementary, to store as a "distribution center Experience", a comprehensive distribution enterprise products. .</ P>.