Inventory of the flooring industry in 2010.

<p> 2010 year for the flooring industry is an extraordinary one, the one hand, a chain of city housing policy, on the one hand is the World Expo and building materials to vigorously promote the countryside, with the words of the industry, half water half .flame. .In 冰火两重天 environment, how to profit and avoid loss, in the chaotic environment to enable enterprises to survive and even their own further development, has become the biggest issue facing the flooring industry. .</ P> <P> <P> <p> the floor under the influence of the New Deal real estate industry </ p> <p> 2010 年 1 10 May, the State Council promulgated eleven countries, strict management of the second home loan, down payment shall not be less than .40%%, increase the real estate lending window guidance; April 14, the State Council executive meeting for the real estate market, "the four new countries," introduced, opened the round prelude to the real estate market regulation; only been three .days, the State Council issued a "strong containment on housing prices in some cities," which proposed a new "national ten"; October 1, 2010 the latest real estate more stringent regulation of new policies. .Successive introduction of the policy makes the flooring industry's largest consumer groups - in the mostly low-end market, consumers wait and see attitude. .Reporter visited found that a lot of flooring companies said in the year-end inventory, they found the expected completion in 2010 is not very good, especially some of the projects based enterprises, but also by a significant impact. .</ P> <p> follow-up, or stay on the floor under the building materials industry, the countryside </ p> <p> 2010 年 8 月 21, which lasted more than 8 months of "building materials to the countryside," officially kicked off the implementation, .Rich Deli floor, long-Sheng flooring, wooden doors of love, Chinese crane floor, dream day wooden doors, Power Dekor Group, Suit Door, natural flooring or Darling industry run into initiatives in wooden doors, a large village, Sennuo • .Vale floor, the beautiful island of the floor, lucky person to reach the floor in the Union State Forestry Administration officially start the "wooden building materials to the countryside," the pilot activities. .According to the China Forest Products Industry Association, China Building Decoration Association and other industry associations experts say, the wooden building materials to rural areas and may move to the countryside before. .</ P> <p> but after a more detailed document issued, including flooring business has forced the building materials industry, including anxiety up, the building housing the Ministry of Finance issued by six ministries and other official notice, the decoration associated with the family on the floor, .doors, paint, ceramics, sanitary ware and other household enterprises neither jumped on the "building materials to the countryside," the first train. .While the wood products industry, the joint 14 independent rural areas, aside from the enterprise directly ones who enjoy state subsidies, but not a permanent solution in this way after all, this notice, no doubt gave the suffering of the flooring industry in a gloomy mood Tim .. .</ P> <p> actively participate in the Expo floor radiation industry </ p> <p> filed Expo attribute must be "highly anticipated" eye will inevitably bring about business opportunities, at least in the publicity effect to .to achieve a higher than usual input-output ratio. .Flooring industry has not lagged behind, the nature of strategic cooperation with the Zero Carbon Museum; Dekor order to obtain an apartment Expo; EMC shop Progressive National Museum, Museum of Chinese enterprises and the Polish Museum of the joint; big villages in the project after the beach park along the cliff; music sponsored by the European Union step flooring .Expo Hall ... ... "low carbon" concept gives the floor a great opportunity for the industry, some companies said the Expo was held on the corporate image and products are a big improvement, but some said .Expo for the flooring industry, more like for other people happy. .What is beyond the concept of the Expo, or to bring a real effect, I believe that after the inventory of the Expo floor will deepen the thinking business. .</ P> <p> companies responded to the crisis: </ p> <p> leveraging the power of cross-marketing </ p> <p> cross-marketing has always been no lack of innovation for the flooring industry is not new, .This new mode of cross-border cooperation in the year to adhere to the traditional marketing model and brand models bring a breath of fresh wind. .The floor in an increasingly competitive industry, companies are looking for new breakthroughs and selling, cross-border cooperation model out of the range of upstream and downstream industry chain, and even more out of the home, the property of carrying out a wider scope .cooperation, the enterprise has brought new thinking, as the brand management, brand marketing, new ideas and cross-marketing is undoubtedly to be encouraged. .But at the same time, integration of cross-border cooperation at a good time as a resource in business management, brand model and so a deeper level is concerned, the cooperation should contribute to the further development of enterprises. .This pattern of cross-border cooperation is very good starting point, but the industry to deepen the understanding of brand marketing, do not let this good model beyond the superficial. .</ P> <p> actively involved in expanding the concept of Pan-home chain </ p> <p> flooring industry in China is still in melee pattern of state, from China around the floor value of 300 billion per year of view, distribution is more concentrated. .Flooring industry seems to have disturbed a single product on the floor, have begun to seek new industrial chain project. .The whole concept of home is no longer fresh, this year, the flooring industry to develop furniture, wardrobes, doors, staircases and other related products has accelerated the pace of the chain. .But for the flooring industry to expand further the practice of the industry chain, the industry mixed, some people think that this is a whole home solutions in the provision of a step forward in the rational use of resources has also contributed to the diversification of the industrial chain .maintain the vitality of enterprises of great benefit. .Some people in the same time that the flooring industry can not do too much in fact, the degree of scale, because the flooring industry is too dependent for raw materials, the flooring industry to expand the industrial chain in fact, to some extent the floor can not do business in the case of multiplication .can only be calculated under the addition, to expand business scale and value. .But because the entire floor of the development of the industry is not perfect, to concentrate on the floor should be a priority, and should not be distracted at this time to explore more of the industrial chain, which may cause the results we all want to see. .</ P> <p> new forces have targeted online shopping e-commerce test the water </ p> <p> e-commerce is perhaps most familiar as a modern business model, from 1997, "Tradeeasy" launched .</ p> <p> So far, China's e-frozen after adjustment beginning of the century, 03 to 05 years of recovery and rebound, and 06,07 years of rapid development, has entered a phase of restructuring and upgrading of today, .e-commerce in the eyes of the Chinese people, especially young people, is already the most efficient consumption patterns. .Compared to clothing, FMCG and home appliances accomplish much on e-commerce, e-commerce development of domestic industry seems a bit slow, especially in the flooring industry, semi-finished product itself because of its particularity, seems has those e-commerce .unrealistic. .From this year began, the flooring industry's online store have on-line, whether it is Dekor and Taobao's cooperation, or macro-resistant Mall, Bell Mall, long-Sheng board profit network of on-line, all indicate the flooring industry began to have a net purchase .new forces, the floor began to install aftermarket and so withstand the pressure, began to seek new and innovative way. .After the implementation of this year, there are companies that, e-commerce operations well, get a lot of practical effects, but there are also concerns about the industry, e-commerce used in the flooring industry, the fact is that a greater degree of publicity, even if the sales are .is to promote the flow of people attracted to the line, it is difficult to determine how this effect is reflected. .Gu, vice director of Friends of the Azusa World Health expressed the hope that the flooring industry to learn more e-commerce in other industries when operations have been relatively mature operation mechanism, detours, and achieved good results. .</ P> <p> opportunity for major expansion of the countryside by building three or four-tier cities </ p> <p> Although the latest notice issued, the floor to catch the building materials industry, the countryside did not first bus, but back in real estate .the initial policy change, many flooring industry has been targeting the three four cities a huge market, the marketing channels of flat operations. .August 21, 2010, 14 wood products enterprises jointly conducted the pilot rural areas, do not rely on state subsidies by enterprises directly profit sharing, showing the wood products industry, especially in the flooring industry's attention on the three four cities. .Successive introduction of the New Deal and the property of a shake than second-tier cities, three or four-tier cities is significantly affected slightly more. .Based "on the" wooden building materials to the countryside, "the research report," the preliminary estimate, assuming that the country plans to build housing in 2010 was 19.854 million households, the average total cost per building is 10 yuan terms, is expected to be directly .rural housing consumption of about 1.99 trillion yuan overall, even if the number of 1% of the households in the "building materials to the countryside" policy, driven by new housing, will also lead the overall consumption of rural house about 500 billion. .No doubt this huge number, especially wood flooring industry, building materials industry has brought great encouragement, though the wooden building activities are not state subsidies to the countryside but directly by the pilot enterprises, profit sharing, but a huge market has to first set foot in the 14 .companies the opportunity to provide a priority, and a huge market compared to three or four lines, which far 14 companies to achieve market demand, further opening up markets will bring more business opportunities on the floor. .Zhi-Wen Zeng Formosa president told reporters the floor, the beautiful island in line with building materials to the countryside, in the third and fourth level marketing network to increase their services, making the rich first 125 projects to attract third and fourth level of the dealer market, the network quickly into three or four .class market. .</ P> <p> However, the expansion of the three or four markets, insiders are concerned that the principle of expanding the market must be, first of all can not be shoddy, then can not simply within the shortest possible time, paving the largest dealer .as the goal, or to value the quality and dealer loyalty, maximize their communication of corporate culture and philosophy, the best service to consumers. .</ P> <p> trials and hardships in 2010 soon ended in the 2010 inventory, the flooring industry may be feeling may sigh, different types of products and corporate positioning makes a great difference in performance between brands. .Whether to continue to shuffle or "warlords", for enterprises, to respond to national policies, constantly sum up experience lessons learned and continue to practice to the status quo is the internal strength to survive. .</ P>.