International market share in the floor into the legal timber trade barriers.

<p> China's wood flooring industry after 20 years of development, reached a very alarming is the scale and level. .From 8 years ago, in the Americas, Europe and some other international market, China's wood flooring products gradually squeezed out of other countries, accounting for 20% of the market, which shows China's wood flooring industry in the international market is .strong advantage, but also shows that China's quality and price of wood flooring in the international market is also quite competitive. .</ P> <P> <P> <p> but in the last 3 years, great changes have taken place in these situations. .On the one hand is the price, North America, Europe and other places also keep the price down as much as possible; the other hand, more and more international market began to certification, which is China's wood flooring is not a small business threshold; again .is the transport and logistics costs increased, raw material supply shortages, which also makes China's wood flooring business operating costs increased. .So, this year the trend has been present in China wooden floor in the international market share continues to decline. .</ P> <p> The first is cultural differences. .China wooden floor price in the international market is high, however, is that Chinese enterprises can not exceed the product design and service bottleneck, which is difficult to meet the tastes of local consumers. .Lack of understanding of foreign culture, and cultural barriers to become a market transaction. .Faced with different cultural backgrounds, to suppliers, even if the price very good, more trees, but also with the others walked behind. .Based on this situation, many Chinese products popular in foreign countries can only take the road, or in some individual market segments with higher added value based on little. .</ P> <p> followed by trade barriers. .With the financial crisis in the European market, the second bottom, foreign trade market, the rise of trade protection, once again, this time the building materials industry has become a hero, first by the U.S. building materials business in China hundreds of lawsuits ask for price compensation, or after the experience of Foshan ceramics .the largest EU anti-dumping investigation by China's exports to the U.S. gypsum board of the United States litigation. .World Bank May 26 release of monitoring global trade protection measures "temporary trade barriers database" report shows that Chinese exporters continue to be the case of trade remedy investigations number one goal, one-quarter of the newly launched 47% and 82% of trade investigations have been .completed surveys for trade or involving China. .All these, we can see, building materials and export products, the road has become more difficult. .</ P> <p> but for different manufacturers or suppliers of wood flooring terms, the biggest barriers to trade is legal timber. .This will become increasingly strong barriers to trade in the future will more and more. .Now the Japanese government procurement law, the Lacey Act, the United States, Europe, and so more and more strict logging policy. .</ P> <p> concentration of the domestic wood floor is not high enough, capital, technology, manpower, resources and other elements of market economy, lack of concentration. .The future of the market economy, enterprises of wood flooring products from the current competition and service competition, ultimately to the business model of competition and industry platform competition. .The higher the level of competition on innovation capability of enterprises, production capacity and financing requirements of the higher capacity. .</ P>.