The growing importance attached to the floor network marketing companies are testing the waters.

<p align="center"> </ p> <p> not I do not understand that this world is changing fast! .Phrase old lyrics, may be more suitable for the present Internet age. .Whether you understand it or not, accept do not accept the power of the network is all-pervasive to quietly infiltrate, and profoundly affect the future life. .</ P> <P> <P> <p> According to statistics, the beginning of this year exceeded 300 million Chinese Internet users, surpassing the United States as the country with the largest number of Internet users, and is 800 per month to 900 million people growing at a rate .. .Other sources of domestic advertising market last year grew by only 17%, while the results of online advertising has soared by 42%, is unique in its strong growth momentum, well ahead of traditional media. .</ P> <p> As networks increasingly play a big power companies began increasing emphasis on the role of network marketing. .</ P> <p> website building, PPC, e-commerce ...... network in the surging tide comes in, the floor test the water companies have also joined the army, hoping to network, find new opportunities for the Nuggets. .But as a new way of marketing, many companies marketing the network is only half-baked knowledge in a rapidly changing field of network marketing, the floor seems to have not done enough business preparedness. .</ P> <p> network marketing getting better? .</ P> <p> into 2009, cost control has become the main theme of business. .Most enterprises in the development of this plan, marketing, administrative costs and other expenses are the reduction. .How to better cost savings, it is a building materials company CEOs every need careful consideration. .Enterprises want to reduce the marketing budget, enterprises pay more attention to marketing effectiveness off than before. .</ P> <p> financial crisis reinforced the concept of corporate thrift, investment in advertising and marketing expenses is more cautious. .Compared to other media advertising, online advertising is low cost, interactive and many advantages of higher precision. .By traffic, clickthrough rate, ranking the online advertising pricing model, although there are some shortcomings, is not yet really mature sound, but results-oriented and development trends of online advertising, it seems easier to get the majority of corporate identity. .</ P> <p> a floor, said business owners to increase investment in network marketing, creative online marketing strategies, played a portfolio of network marketing is the time, not only can effectively control the marketing costs, but also in shaping the brand will be better .performance. .IResearch well-known research firm's survey data also confirmed that, in 2009 online advertising forecast that 45.5% this year, business contact ads efforts, 45% of network marketing companies will generally maintain the cost of the proportion of total marketing costs, .The building materials like paints and other enterprises, but also in the overall marketing campaign, to increase the proportion of investment in network marketing. .</ P> <p> network platform for the dissemination of information on the breadth and depth is unmatched by other media. .More importantly, the network is not just the media, providing brand awareness, product promotion support, but also represents a rapidly emerging new channels, a network buy, B2B sales representative web-based procurement model, beginning with the distribution agent .and building materials stores, trade shows and other traditional channels of the formation of utmost potential, so a lot of small flooring company with limited funds have tasted the sweetness of low cost marketing. .</ P> <p> Network is an interactive platform for communication between consumers and brands to build a bridge, a new enterprise customer relationship management tools. .It gives consumers the convenience of not only information, but also led to changes in consumption patterns. .More and more white-collar workers and young urban family, like the network to understand and master the information about the brand, the negative reports and complaints will be more concerned about the users. .Floor of such building materials products, although the proportion of single-line small, but the network has become increasingly convenient and consumers about the brand choice. .</ P> <p> For beautiful eyes gradually internet marketing </ p> <p> in the ever-changing face of the guise of network marketing, business marketing seems to lag behind the pace of a length. .</ P> <p> network marketing industry, the current floor, may only remain popular in the primary stage, the network marketing concept and the operating level is still backward. .Many enterprises have either a very narrow understanding of network marketing, network marketing or the marketing as trivial to add. .In the end choose what website marketing, network marketing loan which will still be based on different marketing objectives and corporate settings. .</ P> <p> corporate website marketing promotion </ p> <p> company's Web site is the most basic, the most acceptable way of network marketing. .Why are there so many companies built the site, but did not result in any significant effects for the enterprise? .Re-site construction, light website promotion, website features is weak, the lack of updated content and planning, is now a lot of flooring companies in some of the issues the CPC Web site operators. .In the past, corporate website is considered the promotion of enterprise products and an important window for the image. .But now, corporate Web site features information has become increasingly tend to weaken the introduction, highlighting the customer relationship management and consumer marketing functions such as interactive experience, as the value of the pursuit of building a new site. .Such as the introduction of 360-degree panorama of nature site experience center, regal air flagship store launch site are new attempt to meet the future trends. .</ P> <p> B2B Alibaba website marketing, intelligent network, business e-commerce platform and other famous treasure, has become important to many enterprise products export promotion measures, it is these B2B network so that entrepreneurs are able to lower .cost and convenient channel to achieve the dream of business to the global market. .However, the domestic market on the floor, B2B website for the brand product sales, the role is still very limited. .Well as the domestic market channels, transparent prices, making home improvement companies, real estate company or agent that the upstream unit franchisee is usually done under direct online purchasing or docking. .</ P> <p> B2C website marketing promotion </ p> <p> the floor, after all, different from fast moving consumer goods, consumers tend to spend a longer time to make the purchase decision, and identified only by the quality of the scene before they agree to pay at ease. .While consumers rarely orders through the network, but network buy for the model, emphasizing line interactive online shopping and online form, but was welcomed by many young consumers. .Now, one network of home building materials store, has mushroomed emerging. .Like Orient Home, B & Q DIY retail giants such, consumers have begun to join the fight to the network war. .The ancestors Macalline is a step to build online virtual mall, online and offline marketing to achieve the integration. .Consumers only little mouse, you can easily make purchases directly. .</ P> <p> industry website marketing </ p> <p> portal home building materials local channels and national home building materials industry sites, are suitable for corporate branding on the floor and marketing, to provide decoration, .design, building materials, furniture and other household areas of service and communication platform, the quest for a huge number of target consumer groups and, therefore, become the floor of building materials and important position in enterprise promotion. .From the press release, soft paper speculation, to the product range of all kinds of advertising, from public relations activities to commercial marketing activities, companies can achieve a variety of cooperation with the butt of such services. .</ P> <p> Search Engine Marketing </ p> <p> Today, search engines have accounted for the entire online advertising market, 1 / 3 of its market share, Baidu, Google, Yahoo has become a window for the public to obtain information .is also important enterprises to develop Internet marketing channels. .</ P> <p> According to statistics, 75% of the company's most recognized search engine marketing. .Paid placement, keyword advertising, search engine optimization is the main form of search engine marketing. .SMEs are often the most commonly used is the paid placement and keyword advertising, but ignore search engine optimization. .Search Engine Optimization The most obvious effect is to allow corporate website to get good search engine rankings, improve website visibility, so that marketing effectiveness has been significantly improved. .</ P> <p> In addition, advances in network technology, bringing more new internet marketing tools. .Traditional brand advertising, keyword bidding, corporate website and other tools are already quite mature, and was known most enterprises; but borrowing forum, blog, electronic publications, e-mail and other new tools, network marketing is also little attempt. .New Wave in the network, the marketing tools and a dazzling variety of moves, a new replacement. .</ P>.