Future opportunities for the flooring industry can not "80" after market needs to let go.

<p> domestic flooring industry in marketing, although the best tricks, concepts, and myriad forms, is very lively, but few seem to read about the concept of product after 80, but rarely developed against the 80 floor-to-market. .Is the floor piece of business co-neglected this rapid growth in the "cake"? .Or face a new generation of consumers have not prepared well enough? .Fox reminded the Advisory Expert: floor companies, up to seize the "80 after the consumer," the new market. .</ P> <P> <P> <p align="center"> </ p> <p> 80 after the consumption of gold hidden </ p> <p> present, many enterprises are still the main floor of the marketing object .remain in the "60, 70, after" the salt of the earth community, for new business opportunities and did not fully understand. .</ P> <p> Some flooring companies that: after the age of 80 is still small, the lack of purchasing power, they may be potential future consumer objects, but there is not really the real target consumer, I believe this view is not held .minority. .</ P> <p> compared with the slow response of the floor business, real estate agency seems to have been the first step, the first to dig the business. .In marriage, career and other rigid demand, driven by the property market after 80 is becoming a major purchasing power. .When the property market hit inflection point, pushing the small size real estate agency, caught after 80 consumer groups, in times of adversity to get significant volume. .Today real estate sector is the most talked about term "rigid demand", it is "rigid demand" to bring down the property market, a sunny spring. .Among them, 70 the beginning of the end of 80 to become the first home buyers to purchase the mainstay. .</ P> <p> 80 after the purchase of property, directly contributing to the needs of home building materials industry is now in the building materials market, but also appears more and more young consumers face. .Some of the young couple strolling through the market, while others are accompanied by parents to select the. .With the 80 owners to be more decoration, and their new home decoration, home improvement market is gradually becoming a big cake. .And Fox in the exchange of market research staff, the manager of a building on the mall admitted: "Today's home improvement market, in addition to a small part of the new houses of the middle-aged man, our main goal is the decoration of the 80 people waiting. ."</ P> <p> the face of rapidly rising trend of household consumption after 80, the floor seems to lack sufficient sensitivity to business and not sufficient preparation for and response strategies. .The generation born after the 80s, growth in the market environment, and network times, independence and a stronger concept of freedom in spending habits and consumer attitudes are completely different from their elders, which for the majority of the marketing companies to provide flooring .a new topic. .Fox, an expert on the floor that: Over the years, the floor into the cycle of corporate marketing, or steeped in the technology and products which, in terms of new technologies and new features in the self-satisfaction, or imitate each other's similar style, color in .the lack of assertive step also increasingly point, but only the lack of sensitivity to consumer trends and insights on consumer demand. .</ P> <p> consumption characteristics of the floor after the break 80, "military forces of the Road, the hearts and minds", floor 80, after marketing to capture consumer's heart, first of all must be "cracked" the younger generation of consumer psychology .. .We have to understand: what they are thinking, what they want, they respond? .</ P> <p> 1. Consumer emotional emphasis on the rational </ p> <p> general idea is that the floor as the durable consumer goods, consumers usually shop around to bargain with the merchants to solicit various views, from the purchase option to .the final decision to go through a certain time. .In contrast, the younger generation of consumers purchasing psychology and behavior, will show more for the emotional and arbitrary. .Them more desire to buy, ahead of strong consumer attitudes, and seniors to pursue a rational, conservative, and the consumer concept of living within our means stark differences. .</ P> <p> 80 more confidence after their senses and intuition, which will virtually affect their purchase decision. .They are more concerned about the business end visible image and quality, may be induced by the sales staff are not fond of the earnest; their commercials is difficult to form memories, because they are accompanied by a generation of TV advertising growth of interactive marketing activities may be more interested in .. .They may be unique because a product named the Heart goodwill, but then difficult to understand without specialized technical interest rhetoric. .</ P> <p> 2. Consumer pursuit of individuality and fashion </ p> <p> "my site, I decide", which is the motto of 80. .They are happy to spend money, are willing to pay for fashion. .Style of decoration in the 80 pursuit, the pursuit of integration into the more personalized and reflect their advertised by the fashion, freedom and avant-garde. .They are biased in favor of light fitting, re-decoration, the decoration can try a bold color, tend to modern, minimalist style, like in the space by adding homemade DIY, the home about 80 more months after the flooring consumer survey, "style .(and color), "a ratio of 67% to take first place, followed by price and brand. .As the floor, the "style" (and color) is the most likely to experience individuality and difference. .From which we can find that post for 80 consumer groups, as long as they like, in line with the pursuit of their own personality, it is possible to buy, as how to low cost, is really not too important. .Flooring products industry is facing a serious homogeneity, color choice few problems, so after 80 enterprises in order to obtain the favor of consumer groups, the current urgent need to address the industry's products in the short-board memory problems. .</ P> <p> 3. Spending more effort to pursue peace of mind </ p> <p> many young people entering the job market after 80, is facing intense social competition and pressure, do not have much time to spend on home improvement above .They focus on the ultimate effect of home improvement, but the complex does not want full participation in the process of home improvement. .Therefore, the "one-stop" decoration, household products such as worry and effort of the home improvement purchasing patterns of consumption, may be more by young people. .</ P> <p> flooring products to buy, is a tedious job, after all, different and more interesting fashion. .Product consumption on the floor, more like 80 with a network of information and communication, brand evaluation, the price measure, product comparison, store choice, purchase decision preparatory work, in fact, the network is completed. .Buy from the network's popular in the young group, which also reflects the consumption of 80 to pursue after the worry and effort. .</ P> <p> floor of the brand marketing ideas after 80 </ p> <p> for the flooring industry, 80 marketing, may be a new topic. .How the marketing flooring business after being tailored for the 80? .Fox made this the most effective two ideas and two recommendations, which I think may have inspired the majority of the floor business, but also look forward to the floor after the idea of 80 1: ability of the business after the introduction of sub-brand of 80 </ p> .<p> the floor in the domestic industry, there is not a floor for the younger generation of consumers to the brand. .80 is the floor after the consumer groups, the rapid expansion of the part, but if the floor of the target companies located in 80 consumers, consumer groups may face the risk of too narrow. .Therefore, the most appropriate brand strategy is, in the strong parent brand, the introduction of a younger generation of consumers for the sub-brand. .The sub-brands of the brand name and brand, brand image, selling appeal, spokesman for the image are around young people to design ideas. .Homogenization of the current terminal, product homogeneity, homogeneous selling flooring industry, introduced a floor for the 80 sub-brands, will be able to form a significant difference with other brands and segments. .</ P> <p> Scenario 2: The product can be more daring and to meet the individual needs </ p> <p> should not just on the ground floor of a pavement material, is part of the overall home improvement design. .80 like what kind of flooring? .More personalized style, color and variety of the floor, is certainly welcomed by young consumers. .Taking into account the limited economic conditions after 80, but like the pursuit of individuality, I believe that style can be infinitely extended, moderate prices and affordable laminate flooring, there is a big market space and marketing opportunities. .According to the needs of young consumers, flooring products can be very out of place colors and bold. .Also worth mentioning is that the current mainstream purchased after 80 the following units of 90 square meters, area is not too large, this reminds us that the floor companies, can develop and customize to meet the needs and characteristics of small size 80 floor .it? .</ P> <p> Recommendation 1: The enterprise must attach importance to experiential marketing campaigns </ p> <p> 80 is accompanied by a TV ad after the rising generation, they are advertising has natural "immunity." .Let the ordinary commercial advertising to impress 80, it is very difficult to do. .Post-consumer psychology against the 80 characteristics of a fun, experiential, and interactive marketing activities, better access to consumers. .Help to stimulate their desire to buy, stimulate consumption and guide consumption. .</ P> <p> young people to try the product, DIY attempt, sports competitions, are more interested in experiential marketing campaigns, "Mengniu" Sour milk marketing success of the title jointly with Hunan Satellite TV " .Super Girls "are not unrelated. .On the floor of the brand, in addition to the terminal part of the experiential environment design, can be 80 consumer personality test, recommendations based on test results of different styles of flooring products in the design of corporate marketing activities, marketing activities to increase the fun. .Part of the sale, you can add some 80 action like the consumer care. .</ P> <p> Recommendation 2: Network marketing companies need to pay more attention to the role of </ p> <p> for 80, there is no network can not imagine. .Blog, play online games, Internet chat, online shopping, etc., are integrated into the "after 80" of modern life. .Marketing must be the change of consumers, network marketing is best suited for young family after 80. .For flooring companies, should pay attention to network marketing, network marketing must be to increase the proportion of input costs and improve the well-known real estate, home improvement, building materials and other promotional efforts related sites; good corporate website fun, interactive content building .based on strengthening the popular aggregation sites to promote increased force; occasion to network platform or try to buy online flooring store (City), after the consumer launch of 80 channels for convenient purchasing; by e-mail, forum, blog, online video and other tools .to strengthen the brand with consumers after 80 communication or to create such a hot topic. .</ P>.