Tuesday, December 21, 2010
Flooring industry, whether to enter the "era of little profit?" .Companies need to engage in deep introspection.
<p> on the flooring industry into the "era of little profit," the subject, back in 2008 after the financial crisis has been talked about. .Recently, this topic has been mentioned, caused no small concern. .A time when traditional decoration low season, off-season than usual in the flooring industry seems deserted lot. .We have to face this reality, the market "price war" unprecedented intensity, some companies complain that profit margins small. .Is the flooring industry really has entered the "era of little profit?" .</ P> <p> floor of the brand with the increase of competition between enterprises in the floor to the white-hot levels, enterprises require for survival, development, we must find the way for their own development. .Some large companies began to seek products with high added value, change ideas, innovative products, in expanding the lateral chain at the same time, further deepening products; and small businesses, because of their capital, technology, channels and other issues, like widening the better product .development faced great difficulties, so they are more inclined to cut corners, take the amount that is cheap. .</ P> <P> <P> <p> "profit" is a relative term to Dialectical </ p> <p align="center"> </ p> <p> floor of the new executive director, as von .cleaning lady told reporters that whether the flooring industry into the "profit time" depends on what the standards. .If the flooring industry and compared to a decade ago, and now the floor is really considered "profit." .Flooring industry profit is really it? .It can not. .Flooring industry is becoming increasingly standardized, it has a reasonable profit margins. .If profitable, why do so many people want to squeeze into this industry, companies do not lose money for. .</ P> <p> reverse thinking if we look at this issue would be more clear. .Decline in corporate profits, means that the cost may increase, raising the cost of raw material prices meant that if companies under the premise of guaranteed prices, not lower profits, almost the only possibility is to use raw materials, and ultimately hurt consumers, or .. .Therefore, consumers also need a rational floor, price is not necessarily a good thing. .</ P> <p> profits have in the past understand the needs of the times is the key </ p> <p align="center"> </ p> <p> falling profits at the same time on the floor, floor companies also need to be a profound reflection. .Lucerne, Switzerland, general manager of Sichuan, Liu Xiaoyan that floor, floor time is long gone profits, businesses provide consumers with the satisfaction, to make consumers feel the floor value for money, we must first understand what they really need, so that control of the market .initiative. .Such as Luxembourg to sell 200 a square meter floor, laminate flooring than domestic general much more expensive, but it still has the market because it found their own selling points and meet the needs of this part of the group. .Rather than complaining, of ourselves, the right remedy. .</ P> <p> According to report, Lucerne, Switzerland from 80 to enter the Chinese market has been very popular, and now it accounts for about half the import share of laminate flooring. .Go into the reasons, we can find to do in Switzerland, Luxembourg focus on environmentally friendly floor that win the hearts, and this happens to many domestic enterprises lack the floor. .Floor time has past profits, companies should be less impulsive, more focused. .</ P> <p> reduce profits to be positive and guide consumers </ p> <p> With the prices of raw materials, industry standards, the rising cost of generating the floor, the floor price is not to reverse the trend. .Enhance the quality of the floor under the premise of the appropriate floating floor price to ensure the company's original profit margins, I believe that most consumers can understand. .From this perspective, flooring companies how to properly guide consumers is very important. .</ P> <p> In fact, business floor "price war" is not necessarily benefit consumers. .Endless cycle of price wars is that consumers get the low moment, but can not guarantee the quality of products, let alone after-sales service and the like, and ultimately damage the brand's image, can not get into the abyss. .Companies need to have a sense of responsibility, in addition to providing quality products to the market, but also positive guidance to consumers. .As new as the total floor Feng said, when profits decrease, we need to seek a breakthrough, not the endless playing the "price war." .With the improvement of living standards, consumers are more likely to enjoy the floor value, not just look at the price. .</ P> <p> fully visible, flooring industry profits era is over, the current flooring industry is a fact that profit is not high. .Face the reality, companies can no longer submerged in the endless price war, in order to maintain reasonable profit margins, companies need to soul-searching, to seek way to grasp the market demand. .</ P>.
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