Monday, December 20, 2010

Consumer access to the Internet is the main channel for the flooring industry knowledge and information.

<p> 11 21, Chinese Forestry Industry Association Flooring Committee issued a number of standard documents, the floor covering industry about products, services, market access, and many other special requirements, two research reports for the "three .layer parquet industry research report "and" floor channel terminal report. " .SouFun reporter has learned, the report shows the floor of the demand and consumption of new features. .</ P> <P> <P> <p align="center"> </ p> <p align="center"> Chinese Forestry Industry Association Flooring Committee conference site </ p> <p> Internet consumer .were informed of the main channel of information </ p> <p> report from the research shows that consumers understand the main floor of relevant knowledge through the Internet, where more than half of consumers fully understand the floor through the Internet knowledge. .Consumer access to the floor from the knowledge of the frequency channels that the Internet website of the floor occupied 26.3% of the high percentage of home Internet account for 25.3% of consumer sites, followed by the forum, newspapers and magazines and television. .</ P> <p> floor while consumer awareness is also reflected strong regional, three-layer parquet, for example, Southwest and Northwest understanding of three-layer parquet is relatively low, but .Northeast and North China, three staff contact consumers about the highest proportion of parquet, the middle East and South regions. .For the different cities, learn first-tier cities is higher than second-tier cities, second-tier cities above the third tier cities, showing a clear trend of urban characteristics. .Contact with the sample characteristics of different consumers to understand the proportion of three composite floor is about 30% more than average. .</ P> <p> comprehensive view, when consumers buy the floor, after-sale support services, brand image, appearance of the product color, product details and sales process the sales ability to attract consumers to buy the five main factors .. .The wealth of award-winning, quality certificates, cheap, and store location is by comparison of consumers were arranged after the position, indicating that consumers purchase wood floor in the rational consumer behavior. .Demand and consumption from the floor of view, the four top reasons consumers buy the products were environmentally friendly, durable products, brands and prices. .</ P> <p> </ p>.

No comments:

Post a Comment