Competitive flooring industry Liucheng the next three years may be out of business.

<p> floor competition in the industry now has reached tragic levels, on the one hand, the increase in real estate with refined decoration, the entire floor of the retail industry, the market is declining; the other hand, the continuous expansion of home building materials stores, sales channels increased, .flooring industry intensified competitive pressures, increasing operating costs, many small brands have been difficult, the current shuffle has spread brands. .Insiders predicted that the next three years, 60% of the floor of enterprises will be eliminated. .</ P> <P> <P> <p> industry reshuffle affected brands </ p> <p> Recently, I found an interview in the city decorated, located in a prominent position at the entrance to the floor Street, the original flooring stores have the sun Rhine .replaced by the LG floor. .It is understood that the sun Rhine floor decoration in the region, in addition to the city, the city in good decorative a Gaoke There is also a store. .I then contacted the city to a good decorative floor area, a Gaoke responsible person, according to the person in charge has been transferred Rhine shop floor sun, but not the brand has recently opened new stores will be the message. .</ P> <p> Rhine sold in Jinan, the sun is also good, but the market not doing well in Qingdao. .According to insiders, Rhine sun from the world's largest professional flooring laminate flooring manufacturers - Germany Krono, Peng Hongbin is the godfather of the primary sector to create the floor of the brand, to environmental health for the feature, is the standard of the few certified by the EO .brand. .The withdrawal of Qingdao Sunshine Rhine market, which shows the current fierce competition in the flooring industry. .</ P> <p> According to industry analysts, in recent years, the flooring industry has been in a situation of excessive competition, incessant shuffling into 2010, the shuffling has been extended to the whole situation in the flooring industry, began to spread to the industry .brands. .</ P> <p> broaden the price range for the market </ p> <p> net importer to sell the floor, never involved in a certain brand of floor price war, in March this year show a floor lower than the tickets .works price of sales. .By the financial crisis, the current European market has not fully recovered, we cooperate with Belgium UNILIN factory, launched in March this event, intent is to see what the market response. .According to the person in charge of the floor area. .</ P> <p> With the increase in real estate fine decoration, floor retail market share is shrinking. .In order to compete for more market share, each are increasing their product line. .Responsible person living at home floor Zhang Meng told the author, living at home has been selling floor Baroque hand-made wood-based composite flooring, the price at about 400 yuan / square meters, in order to increase brand awareness and increase market share, recently introduced .the price of laminate flooring in one or two hundred dollars. .In addition, also introduced, including wall panels, real wood wallpaper, wood doors, etc., the entire home series. .</ P> <p> increase in business sales channels, increased pressure </ p> <p> shop is seeking death, no shop is to die to see who was the last fallen. .Power Dekor clothing Advil, regional director for the industry to borrow the words of the more popular phrase to describe the current situation in the flooring industry, and now not only shop into the store, including the fine decoration real estate, home improvement companies, home sales channels such as buy will have to do. .</ P>.