By "double reverse" survival of the fittest flooring industry to accelerate the benefit of consumers competing.

<p> Recently, the domestic flooring market Zaixianbolan. .The end of October, the U.S. International Trade Commission issued a notice to China, China said it would start the composite wood flooring products countervailing and antidumping investigations. .This is the flooring industry for the first time also experience "double reverse" survey, which covers the breadth, the amount is huge, called the history of the first. .The industry believes that the export situation in the flooring industry will face difficulties, but on the domestic market, some of the backward enterprises will be eliminated, consumers may take the benefit. .</ P> <P> <P> <p align="center"> </ p> <p> the United States apply "double reverse" trick </ p> <p> 10 22, the U.S. flooring business .Union to the United States International Trade Commission (hereinafter referred to as ITC) and the U.S. Department of Commerce made a request to the composite wood flooring for the Chinese name "double reverse". .League of American flooring company claimed in the application, the Chinese exports to the U.S. to enjoy the multi-layer parquet behavior of government subsidies and dumping, and dumping as much as 242.2 percent, serious damage to the floor of the United States the interests of producers and traders. .To this end they asked the U.S. Department of Commerce and the ITC to immediately start the Chinese flooring companies countervailing and anti-dumping investigations, the preliminary ruling in early 2011 to the end of 2011 China began to slap the floor, "dual" tax. .Chinese enterprises also asked to submit duty margin. .United States International Trade Commission made the same day of application filing, notice to the Chinese side. .</ P> <p> Chinese Forestry Industry Association marketing director Wu Shengfu introduced the ITC are listed by the United States involved a total of 169 enterprises, nature, Power Dekor, rich profit and other famous brands in one, involving up to .more than 100 billion yuan. .As the United States on the floor of the classification and different standards, the current multi-layer parquet can determine the "double reverse" within the range of products, laminate flooring, bamboo flooring and bamboo flooring is still discussed included .. .He said the first time in the flooring industry in China encountered anti-dumping investigations and countervailing duty investigation of two-way attack, but also on the floor export the most direct and severe blow. .</ P> <p> against exports will be subject to setback </ p> <p> According to reports, the present floor of the U.S. export market share in China is 1 / 3. .If we ruled against the United States, China flooring business or forced to pay high taxes, or to abandon the U.S. market. .Natural flooring (China) Co., Ltd., said Xie Yanhong Assistant to the President, had profits of export enterprises is not high, if the pay is so high tariffs, export-oriented enterprises will not survive. .Worse, if the Chinese flooring companies lost or abandoned the U.S. market, other countries follow the U.S. approach, the situation will be more severe. .</ P> <p> but this survey on the impact of different companies are different. .Rich Wood, Deputy General Manager Wang Hongfu benefit, said, "dual" to be commissioned by the processing based on the greatest impact on export-oriented enterprises, export reduction will directly affect productivity. .In the absence of independent brands and the corresponding sales channels, Yahuo too many companies to survive will be more difficult. .The benefit of such rich, Power Dekor is not too large enterprises such as the proportion of exports, strong domestic channels of relatively small enterprises. .</ P> <p> Association called for actively responding </ p> <p> Wu Shengfu call the defendant actively responding companies together. .He said that although there have been 332 investigations (previously conducted by ITC China is on the U.S. flooring industry damage investigation) can learn from the experience of winning, but the content of the survey involved more than a very difficult task. .</ P> <p> China Forestry Industry Association has convened a number of enterprises involved in the deal held "double reverse" the work of the Council, in terms of industrial damage to the collective enterprises responding organizations; the same time, the enterprises themselves but also responding to anti-dumping .. .The countervailing actions need government, industry and enterprise tripartite participation. .Whether to favor some companies interviewed expressed optimism. .It is reported that the ruling pending the outcome of the temporary export of China's flooring is not affected. .</ P> <p> competition to benefit consumers </ p> <p> respondents are sure that, whether successful, consumers are the ultimate beneficiaries. .In recent years, by the reduction of export profits and other factors, many companies turn to open up the domestic market, domestic market competition, the "double reverse" will lead to increased competition in the domestic market. .Xie Yanhong said that the domestic flooring market, competing state will accelerate, some backward enterprises will be accelerated phase, the strength of the brand will be brought to the foreground, to provide consumers with better service. .Exports accounted for 10% of the total floor public relations manager for Chen Shun Shun Chi said that the export will be adverse to promote export products to Shun China, the future consumer might be able to enjoy the lower prices more cost-effective products and services. .In addition, Wang Hongfu said that to root out the market, the channel is bound to sink, the enterprise will be more concerned about the secondary and tertiary markets and towns, county-level market; while to sort out the products and programs for all levels of the corresponding products market .and services, more consumers will also benefit. .</ P>.