Saturday, January 1, 2011
Flooring industry, preparing for the "Golden nine silver ten" most promotions surfaced Raiders.
<p> the traditional "gold nine silver ten" sales call from a big season. .Sales also entered the golden floor. .Thus, wave after wave of massive promotions surging boom in the domestic flooring market ... ... No matter what form of promotional activities, in the final analysis is strong market demand so that businesses have had the blood, stimulate consumption, .This is for the consumers, but also some tangible benefits. .However, in many promotional activities, to distinguish the real tangible benefits, or may take a little effort thin wondering: Is our consumer needs? .Businesses and what the floor price cuts really solid, very good reason? .Send gifts and buy for consumers to carry exactly how much value? .Because that the surface must not be done on impulse under the Maiduhaizhu laughing stock. .</ P> <P> <P> <p> Strategy One: refuse blind and needs is the best! .</ P> <p> the floor as a large consumer durable goods, the overall value of a lot of money, so consumers in the purchase of personal preference of course must come first, not one-sided pursuit of cheaper prices. .Cheap is not necessarily appropriate, some of the floor to attract consumer business, often one or two out of the floor as bait for very low prices to attract consumers to pay attention, the limited variety of such promotions on the floor, tree species may not be suitable for their own color .decoration style and needs. .If you just buy off freeloaders, wait until after the product is found to install the color out of date, does not match the style and decoration, product features can not meet the needs of other issues, the regret of the night has been. .</ P> <p> Raiders II: puerile, Wang Fuji low floor! .</ P> <p> sales market on the floor, not willing to do 赔本赚吆喝 the sale of businesses, while the real consumption allows consumers to enjoy the benefits on the floor, or the principle of small profits, the consumers right to choose their own return .. .Let the truth of the floor sales back to basics, like Bei Yake floor during the implementation of the National Mid-Autumn Festival "spell of happiness" as the theme of the event, unified in the national implementation of the minimum purchase price to fight off none other 5 national unity "to fight ."; also launched a retail credit, Bao Tuan" fight ", three more aliens Order Bei Yake reinforced wood composite and solid wood flooring over 80 square meters or more, per square meter minus 3 - 5 .element of the offers, that allows consumers to shop in Bei Yake concessions within the spell of happiness. .</ P> <p> Strategy Three: value for money, gifts are not "take the first" </ p> <p> National Day holiday period in the flooring market, businesses have played a lot of floors in various forms of buy gifts activities .The value of the gifts are good and bad, consumers urgent need discernment. .First of all, for the business floor presented some of the merchandise most consumers have immunity, and will not attract the formation of blind consumption; In addition, there is a business launch of appliances to buy gifts buy gifts floor activities, may seem attractive, but still .Some consumers see the reason of them tricky: These gifts are mostly fixed appliance replacement model, the product phase-out period is short, and the high floor price promotions. .</ P>.
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