View: Industry Upgrading irreversible integration into the domestic industry in China.

<p> "20 years" is the industry to the shuffle stage from the initial stage of the law convention, home industry is no exception. .China's domestic industry for 20 years, after the test of the economic crisis, global competition, the baptism of Copenhagen called low-carbon age, changes in the external environment in 2010, China's domestic industry is really starting to fission, the first year of integration into the industry to upgrade. .</ P> <p> industry to upgrade innovation first </ p> <p> So far, China has become a home industry has a value of 650 billion, average annual growth of more than 15%, of which domestic manufacturers accounted for 70% of world manufacturing .volume. .Even so, only a handful of familiar domestic household brand, let alone a par with the birth of a global company IKEA. .The other hand, household appliances, household appliances industry, the current value of about 6000-7000 million, of which both Haier, Midea, TCL and other well-known manufacturer of a strong brand, but also Suning, the United States and other powerful distribution companies, after the two companies about to .accounted for 20% of the market share. .In contrast, the urgency to upgrade domestic industry is evident. .</ P> <p> fission, or "locked in, do not plug does not flow, more than not." .To break through the bottleneck, the need for very act, or with Professor Teng Kristan most famous Austrian economist Joseph Schumpeter's view, are to be "destructive creation or innovation", in other words, to subvert some of .not advancing with the old business model. .</ P> <P> <P> <p> "business is the production of creativity", which was used as the first brand in circulation since the company started to Macalline always adhere to the creed. .Today's Macalline has grown to 39 cities in the country has 60 stores with annual sales of 300 billion more large enterprises. .But science and technology and adhere to independent innovation has never been shaken. .Lack of core competitiveness of enterprises, always be at the low end of the industrial chain. ."National no work is not strong, not the rich country has no business. .If the business developed a country, industry will always be led by the nose, manufacturers will gradually become the world's commercial giants of the plant. ."To build a new car is to revitalize national industry must first promote the national business, this is the mission of Redstar, Redstar innovation is the power source. .</ P> <p> together to win the mission of the trend </ p> <p> fact, the current manufacturing capacity of China's home home about the global manufacturing capacity of 70%, but the Chinese, like most industries, China's furniture .manufacturing industry for a long period of time, in the foundry are foreign brands. .If you can not break through and change the industry, the traditional "lone warriors" of warfare, the industry does not form a chain against the competitiveness of the industry chain is difficult to break through the traditional extensive growth mode. .Cheung Kong GSB Dean Xiang Bing Professor with the view that the "chain of chain competition" and "integrating global resources to the global fight against the world." .</ P> <p> home industry in China and development of the current status of the crux, the upgrade more dependent on the responsibility and mission. .From human to resources, from management to sources, the only industry association, to achieve the industry to upgrade, only to upgrade the industry, the competitiveness of the cluster can be formed, and these all need to shoulder the mission of the industry together, win together. .Future global economic integration, competition, and the point of anxiety is not a point, but the surface and the surface of the competition. .To this end, companies in the industry for more action to upgrade the industry structure through synergies. .Based on that thinking, in early 2009, Macalline and the House had set up two giant flow of strategic alliances and joint called "put an end to the vicious competition among domestic enterprises, cooperation and win-win way to allow enterprises to make bigger .strong. ."</ P> <p> Not only that, makes the industry bigger and stronger every business on the chain, support industries, symbiotic, a Chinese industry group home advantage is the mission of China's domestic circulation enterprises. .Through the exchange of experiences, resources sharing, and now Macalline stage, already gave birth to the hundred, Chivas, Marco Polo and more than 200 brands, and as a national brand of "incubator", Red Star Meikai .Dragon Expo stage, international competition in the future, carrying the national brand, with the world. .</ P> <p> integration of global perspective certainty </ p> <p> globalization, financial crises, international competition, restructuring, consolidation in the industry ... ... in the surging today, carrying the national industry hope that the home industry has .temporarily yielded results, but opponents gathered in the heavyweight on the international market, Chinese domestic industry, too many to go. .Chinese-made furniture in the international arena to affordable and widely praised, but the back is the expense of lower profits. .With the increase in labor and material costs, and environmental degradation at home and abroad to promote Chinese manufacturers to improve design and create the core competitiveness. .At the same time, the entire industry needs a positive response, accelerating industrial upgrading, create a professional and efficient industry gathering area. .</ P> <p> global financial crisis, from the U.S. property market bubble. .After the subprime mortgage crisis, the shrinking real estate needs like diving, no doubt spread to furniture and real estate industries directly related. .Build a new car, said many years before, too many Chinese domestic companies to do business outside of OEM. .Now is the time against "servant" to "master", to the ends of the smile curve towards high value-added, is the design, the terminal of its own brands and marketing channels between offshore resources. .</ P> <p> domestic industry in China today, in the production, manufacture, sales have been more mature, fully into the domestic industry "consolidation era." .This means that development of the industry requires constant innovation, the industrial chain design, production, manufacture and circulation integration, to integrate the advantages of resources at home and abroad, will be quite a mixed bag of market integration in China ... ... This is not only home .industry to meet the key to international competition, but also the general trend of the global competitive landscape. .</ P>.