The floor to join: Dealers look to be four diagnostic companies smell it.

<p> According to United Nations Population Division reported that the process of urbanization in the world, China's urbanization rate is particularly prominent, the global population with 50 million or more cities, a quarter are in China, the total urban population in China will be the next .over 10 million people. .2010 Shanghai World Expo "Better City, Better Life" is the Chinese government and people expect a higher standard of urbanization, but also the level of urbanization in China reached a new high mark. .</ P> <P> <P> <p> China's big "challenge", the new lifestyle and enjoy a high standard of living will become the city's pursuit of a target group. .Floor as a symbol of quality of life, the city will buy the consumer durables group, one of China's market potential is not in any measure, joining the floor flooring industry - the "money" way. .What, then three thousand of all the Chinese flooring companies, flooring brand is incalculable, for what brand, how to partner, is the right choice, to join in the eyes were like fog. .Professionals in the industry to remind the investors: before joining must keep their eyes open, a careful analysis of the actual situation of their own to think twice. .</ P> <p> look: Brand </ p> <p> to decide the product. .The future generation of 80,90 or even 00, after the tide of urban consumer groups in the backbone. .This generation is the rapid progress in education background of growing up, cultural level above generally much higher than for generations, preference for branded products is this generation is a major feature. .</ P> <p align="center"> </ p> <p> general, to join a well-known brand compared to create a new brand, a new industry for investors, you can avoid detours, but can also .reduce investment risk, even if he do not quite understand this industry can also be carried out according to the command headquarters "copy copy" to create wealth movement. .</ P> <p> brand is to give dealers a great advantage to bring a premium, is a value-added to produce an intangible asset. .China portal on the floor the first floor of the Internet industry, we can see the top few consumers search for search volume is Dekor, nature, and other brands than the Ka, relatively more advice or some big company's products. .With the brand, consumers will come to your own advice, join the flooring industry, the brand first, through the website, television, brochures practical understanding of brand, reputation and status. .</ P> <p> news: word of mouth </ p> <p> Why is there no physical store, no advertising, an Taobao shop to connect hundreds of millions of sales, word of mouth is the key. .Gold silver cup as the people's reputation, which Dingding is a small golden crown is condensed by the consumer's reputation, is credibility, is the guarantee, it is the best means to attract consumers home. .Before joining the floor to collect word of mouth, word of mouth is not only customers, but also before the franchisee, they often tell the truth, the inspection step is essential. .</ P> <p align="center"> </ p> <p> election reputation, but also to protect future sales of a trick. .Growth in advertising, even the breathing is a new generation of advertising, traditional advertising is absolutely immune, but I think opinion leaders, I believe others have said, good brand reputation floor naturally to secure their trust. .Furthermore durable goods property determines the floor, and consumers to buy such products will refer to neighbors, friends and relatives or the evaluation of the network, so a lot of hard flooring brands rely on advertising is "bombing" is not made out of good .interpersonal communication is very important. .Certainly some good word of mouth brand in the industry, such as objects is not easy. .The sky will not fall out, everything has two sides. .Join the big brands such as Power Dekor Although benefits, but not all investors are entitled to receive, a layout of its store network has been completed, two are joining qualification requirements are too high, cooperation is not easy to .. .Faced with this situation, a number of good reputation in the industry, but investment is still strong contact network expansion floor brands, such as the floor than Kerry is a good choice. .</ P> <p> Q: Culture </ p> <p> after 80,90,00 gradually grew up living in the culture of consumerism and popular personality era, in the early stages of high school boys and girls obsessed with Korean .beautiful guy, or even four years of college, "Korean" spent to form a unique sub-cultural character. .Rising in this heterogeneous society, a new generation of asking different psychological satisfaction, the need to obtain a sense of satisfaction and sense of belonging, "red wine + apartment" type of Petty .Life is to increase desire. .Floor of the brand must be able to satisfy the public sub-culture of this psychology. .</ P> <p align="center"> </ p> <p> a sense, the choice of the selection of a sub-cultural characteristics, language, preferred to join a successful brand is the key point. .Rhine Why can grow so quickly the sun, rather than meet the needs of urban young population, "sports culture" are inseparable, Higa floor Why can lay the flooring industry in China, a country, which has been deep concern over Kerry grew up in the life of the petty bourgeoisie .orientation and artistic trends of the "Petty" brand culture are closely related. .Meet with the brand and the consumer psychology has a unique cultural advantage to mean, before joining the brand and business contacts from, from corporate promotional materials and their own feelings to find out the brand in line with the culture of consumer psychology .characteristics. .</ P> <p> cut: Service </ p> <p> services if the business is not in place, then the franchisee is bound to have to do everything themselves, from clothing to store poster, from product purchase to the style, shape, like the layout of each .and preparation is bound to make you worked hard, too much trouble to worry about this franchise. .Good flooring company can provide comprehensive 360-degree floor to join service. .As mentioned earlier, the floor than the Ka, Ka provide investors with more than a "spring marketing services", this service system reduces the investor access to information, distribution, training and other operational inputs, but from the beginning for the franchisee .end, high-end start your worry and effort; whether the large franchisee franchisees are whole-hearted little effort, so that franchisees truly become allies than Kerry, his comrades. .</ P> <p align="center"> </ p> <p> want to know your beautiful flooring business in the future will give you the kind of treatment is not very simple, go to a local monopoly effective "pulse" can know .were pretty close. .As a return to "barbarism customers," prick, trouble for them to wait and see attitude, as a return customer care to see the decoration, product, logo, brand as the standard to the industry's first compare. .The service stores the customer service attitude largely reflected the company's service level and quality. .</ P>.