Saturday, January 22, 2011
B2B online marketing industry, looking forward to a new pattern of the floor getting better.
<p> According to statistics, the beginning of this year exceeded 300 million Chinese Internet users, surpassing the United States as the country with the largest number of Internet users, and are 800 million people per month to 900 million per year. .Other sources of domestic advertising market last year grew by only 17%, while the results of online advertising has soared by 42%, is unique in its strong growth momentum, well ahead of traditional media. .</ P> <P> <P> <p> As networks increasingly play a big power companies began increasing emphasis on the role of network marketing. .</ P> <p> website building, PPC, e-commerce ... ... network in the raging tide from the floor test the water companies have also joined the army, hoping to network, find new opportunities for the Nuggets. .But because the new way of marketing, many companies marketing the network is only half-baked knowledge in a rapidly changing field of network marketing, the floor seems to have not done enough business preparedness. .</ P> <p> network marketing getting better </ p> <p> into 2009, cost control has become the main theme of business. .Most enterprises in the development of this plan, marketing, administrative costs and other expenses are the reduction. .How to better cost savings, it is a building materials company CEOs every need careful consideration. .Enterprises want to reduce the marketing budget, enterprises pay more attention to marketing effectiveness off than before. .</ P> <p> financial crisis reinforced the concept of corporate thrift, investment in advertising and marketing expenses is more cautious. .Compared to other media advertising, online advertising is low cost, interactive and many advantages of higher precision. .By traffic, clickthrough rate, ranking the online advertising pricing model, although there are some shortcomings, is not yet really mature sound, but results-oriented and development trends of online advertising, it seems easier to get the majority of corporate identity. .</ P> <p> a floor, said business owners to increase investment in network marketing, creative online marketing strategies, played a portfolio of network marketing is the time, not only can effectively control the marketing costs, but also in shaping the brand will be better .performance. .IResearch well-known research firm's survey data also confirmed that, in 2009 online advertising forecast that 45.5% this year, business contact ads efforts, 45% of network marketing companies will generally maintain the cost of the proportion of total marketing costs, .The building materials like paints and other enterprises, but also in the overall marketing campaign, to increase the proportion of investment in network marketing. .</ P> <p> network platform for the dissemination of information on the breadth and depth is unmatched by other media. .More importantly, the network is not just the media, providing brand awareness, product promotion support, but also represents a rapid rise of new channels to the network buy, B2B Internet sales model as the representative of the procurement, beginning with distribution agent .and building materials stores, trade shows and other traditional channels of the formation of utmost potential, so a lot of money with limited low-cost small flooring business marketing taste the sweetness. .</ P> <p> Network is an interactive platform for communication between consumers and brands to build a bridge, a new enterprise customer relationship management tools. .It gives consumers the convenience of not only information, but also led to changes in consumption patterns. .More and more white-collar workers and young urban family, like the network to understand and master the information about the brand, the negative reports and complaints will be more concerned about the users. .Floor of such building materials products, although the proportion of single-line small, but the network has become increasingly convenient and consumers about the brand choice. .</ P> <p> in the ever-changing face of the guise of network marketing, business marketing seems to lag behind the pace of a length. .</ P> <p> network marketing industry, the current floor, may only remain popular in the primary stage, the network marketing concept and the operating level is still backward. .Many enterprises have either a very narrow understanding of network marketing, network marketing or the marketing as trivial to add. .In the end choose what website marketing, network marketing loan which will still be based on different marketing objectives and corporate settings. .</ P>.
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