Floor flagship store-frequency are floor terminal battle formation of competitive

Current floor trade terminal, more and more big stores have emerged. So thousands of square meters of floor brand flagship store, experience Museum, living museum, in the Terminal and not uncommon. This field to the terminal building big shop-floor Terminal "arms race", gunpowder, all major flooring brand manufacturers have sabre-rattling for achieving greater storefront resources ready.

Does the floor Terminal is the "sheep to beauty, Shop Big King" era?

The floor why brand manufacturers to build large shop with ease? because in consumers ' perception, big shop is equal to the big brands. Just imagine, a hundred square meters of shops in shopping that their sales floor brand is big brand that consumers be skeptical, a thousand square meters of shops in shopping without introducing himself as a brand that consumers are devout. Big shops give consumers more trust and a sense of security. The biggest concern of consumers is: the vast majority of Terminal floor are factory commissioned a local dealer, floor distributors if you do not, consumers look for who? end is called every day should not be called in to work?, a large shop message to consumers is the distributor of considerable investment, investment, the greater the floor distributors won't easily give up, consumers have no worries. This is why, all of the Bank of China Tower is the highest in the city centre, maximum style, decorated the best. Because this would save money for customers in the best sense of security. At the very least, ran a monk, run the Temple bar.

Whether in the flooring stores or away from the commercial shop, free business resources are always scarce, it is possible that more and more scarce. Gold and gold sold the farm in the storefront is always very scarce, hot. Building floor big shop, you can quickly Happy Valley occupation these scarce enclosure business resource, is equal to the other competitors in the extrusion of living space and to competitors set a lot of competition. Because the storefront is not what money can buy, once possessed, competitors would be difficult to obtain in a short period of time, can only passively waiting and waiting to find a good storefront and resources, you may wait for a few years or even longer. And this years will allow access to the resources of branded storefront is widening the gap with competitors, in occupies active competition.

Now the floor of the Terminal has entered an era of experiential marketing, flooring manufacturers to allow consumers to experience the brand, must have very good stage — that's the big shop. Only in the big shop, the floor of the cultural district, the brand sample room area, the design area, the discussion area, recreation area, experience the only exhibit areas, etc. It is hard to imagine that in a little over 100 flat, the manufacturer wants to show what are fully displayed to consumers. Often shop, experience better.

For floor manufacturers, Kenda shop Terminal policy must be forward-looking, plan ahead. Because the shop there is a lag effect. In other words, this year the construction of shop, may next year, the year after, and even a few years later, it must be possible outputs a feed store. Therefore, the floor manufacturers, this year's sales achievement was built last year results of the shop. Manufacturers have to plan ahead, when sales are poor, competitive, like Kenda shop, it may be too late.