Tiger strike out the great development of China's wood floor to go abroad.

<p> gradually to the right side in the economic situation in 2010, the trend of China wood floor for the better, under this general trend, China's wood flooring business how to make the industry in the world have a certain impact with the floor it? .</ P> <p> 1, to build a locomotive-style business team </ p> <p> we must see that the concentration of the domestic wood floor is not high enough, the main reason is the relatively low level of competition .. .Rules of market economy that, in a mature industry, "leader" of the market share of the team should be around 70-80%. .At present, China's wood floor in the top 20 companies together, no more than 40% market share. .Capital, technology, manpower, resources and other elements of the market economy is not focused, you can not create a healthy development of the entire industry, "Power Station." .Therefore, in building a competitive team is the engine of industry type enterprises can simply invincible. .Therefore, integration is a trend in the healthy development of the wood floor! </ P> <p> 2, an innovative attitude to participate in high level competition </ p> <p> market economy, competition is usually divided into from beginner to advanced .four levels, namely, competitive products, services, competition, competition and business model, industry platform competition. .Currently, most enterprises still only limited to the first and second level of competition, the higher the level of competition because of the innovative capability of enterprises, production capacity and financing requirements of the higher capacity. .High-level competitors have been satisfied to solve the needs of existing users, they are trying to create a new ecosystem, mining and meet new and higher user demand. .In addition, the high level of competition is often determined the low level of competition rules of the game, and thus determine the fate of the different players in the game. .That is, companies want to change the fate of a price war, the best way out is only one, that is innovative, the game, improve to compete at a higher level of ability. .</ P> <p align="center"> </ p> <p> 3, scale, brand, three-dimensional response to competition </ p> <p> today's market is definitely not "one stroke victory, sword .Lesch, "the era of growing homogeneity in the product today, the marketing flooring homogenization of the majority of enterprises into competitive difficulties. .In the era of competition in comprehensive strength, playing two major marketing concepts and price competition has been unable to change the status quo usual tricks, as the company win more market share of the cake, on the contrary will lead to serious long-term development troubles. .</ P> <p> wood floor has entered the capital competition and brand competition era, from the extensive development of the fine, the level of competition rising, began to scale enterprises and the strong brand stand out. .The competition has evolved into a wood floor, including competition for resources (such as wood and wood-based panels such as the growing shortage of raw materials), competition for talent (such as lack of personnel, talent-scale enterprises to flow), channel competition (such as supermarket, building materials and re-integration of the city .and channel formation of monopolies; as actually in Beijing, Fuson in Chengdu, the supermarket in Qingdao, etc.), marketing competition (such as a strong media and new media continue to emerge), product competition (such as new product R & D capabilities and new classes appear), service competition .(such as pre-scale enterprises, sale, service management system and improve and improve customer value) and so on, including a full range of stereo competition, competition in the industry reshuffle will make faster, especially laminate flooring .industry. .</ P> <p> why? First, the laminate flooring market growth has been slowing, increasing from 50 five years ago to 80% per year has dropped to 20%, but the new corporate and brand are still being added, .many companies still continue to expand production, increase production and sales before the company mainly relies on the industry's overall growth, while growth will now have to squeeze the market share of competitors; Second, because the adjustment of national industrial policy, subsidies and export tax rebate cancellation ., in particular more and more foreign tariff and non-tariff barriers, such as anti-dumping and intellectual property (patent lock 337 U.S. survey) continues to be applied, resulting in progressive loss of price advantage of Chinese products, many companies shrinking exports, this part of the production capacity may not .do not rely on the domestic market to digest. .Currently the industry is excess. .The market did not last year, some people say that wood floor also entered the winter period, but we think that the real winter may be even a year or two. .</ P> <p> 4, integration of upstream industries gain the initiative </ p> <p> to rely on its own shuffling is not easy, you need outside help. .I think we must focus on two aspects of the integration of distribution channels and shuffling, such as the rapid expansion of supermarkets, local building materials and close the New City; the second is the integration of upstream raw materials businesses and reshuffle, in particular the rough lumber .business enterprises and wood-based panel. .The integration of these sectors will directly affect the wood floor, and to accelerate the process of their integration and shuffling. .So, I think the industry really began to shuffle in their after integration. .I believe that paving will continue to grow the overall market, within five years should be stable at 20% or even higher, but there are many wooden floor, I'm afraid is still unknown. .However, I firmly believe that the strong will be stronger, the top ten brands will occupy 50% of China's wood flooring market share. .</ P> <p> China's wood flooring business in order to achieve sustained vitality and international competitiveness, industrial development has entered a virtuous cycle, we need the wood floor to promote a good atmosphere, get rid of impetuous, .down to earth and strive for technological innovation and quality leadership, focus on improving management and service awareness, and strive to enhance the level of competition, expand the scale of enterprises, and improve industry profits, and enhance industrial strength. .</ P> <P> <P>.