Occupying a floor of how companies need to grasp the opportunities of marketing consumer demand.

<p> Fox said: whether to do the brand, or engage in marketing, only in-depth understanding of the characteristics of consumers, study their buying psychology, buying behavior, business can be accounted for a marketing opportunity. .Marketing tool, no matter how dazzling, can not exist from the position of consumers. .In other words: floor companies must grasp the consumer demand. .</ P> <p> from the floor since the beginning of industrialization, in chronological order, industry, consumer demand can be roughly divided into the following four stages: basic decorative demand, personalized decoration needs, style, demand, product core functional requirements. .</ P> <P> <P> <p> decorating needs in the basic stage, the wood flooring industry as an emerging industry, to meet with other flooring materials, the basic difference decoration needs, is the core of who can be more competitive .fast introduction of relevant technologies or products, who will be able to seize the category of first-mover advantage, some with agents such as domestic or imported wood floor traders, corporate identity and other natural conditions, then come to the fore, Power Dekor, Flower & laminate flooring is that stage .representatives with solid wood flooring brands. .</ P> <p> as the industry matures, competition in the primary price war between manufacturers, strengthening the floor price is higher than the end of the short history of solid wood flooring, wood flooring products also makes the supply more enriched, in the home .system concept and the reality conditions are not matched with conditions, the growing purchasing power of consumers makes the growing demand for floor acts as a personal preference, Fillinger is to enrich the exclusive color and "as long as you like ."brand to meet the demands of opening a new era of personalized decorative needs. .</ P> <p> consumer demand to the floor when the style of match, real estate construction, home has long been popular with a variety of doctrine several years, the floor of downstream industries as real estate industry has become more dominant from the Baroque, Rococo, the United States .type flavor, simple European style of product design, etc., as a chain between the top and bottom of the echo, more attention and architecture, home interior matches the style of the flooring industry at this stage as to meet immediate consumer demand, a major feature. .</ P> <p> then, the local match in style on board industry showed no significant difference in the growing, consumers turned to the demand for what? .</ P> <p> flooring industry will mature along a similar stage of household appliances industry marketing track will satisfy consumer demand between brands of competition evolved into a mature product competition in the core selling point of differentiation. .Matched to meet the basic needs of style, based on a number of obvious advantages and differences with a key breakthrough products will dominate the competition to their fields. .Flooring industry will win the heart of a higher level of differentiated products feature competition, needs to be stressed is that this difference must be a core product features, it is best associated with the industry in general has been overlooked or are considered not .solve the fundamental problem is most effective, such as titanium crystal surface flooring that is because the solution of the solid wood floor has been considered to be "inherent" defect is not easy to take care of this delicate problem, which is widely respected and sought after market, scratch resistant .rub has thus become a world brand synonymous with the Friends of the floor. .</ P>.