How can we break the flooring brands operate status of product homogeneity.

<p> shipped to the floor in the brand, the homogenization of the enterprise is generally considered the most harmful, because it will make the enterprises do not have any advantage at all, which requires the operation of enterprises as possible to create brand differentiation, in order to achieve .brands operating in the "interests" maximized. .Technology is increasingly mature wood floor, each brand in the process, the quality of technical decisions on the floor, at the same level of enterprise level has become increasingly close. .</ P> <P> <P> <p> art and design from the point of view, from copying to the creation, is what every designer must go through the process, in the process, the designer will be fully displayed .source of inspiration, the use of innovative thinking, creative combination of elements means that if a designer does not have enough creative desires and updated design concepts, the work will tend to homogeneity, in a sense, business designer ."homogenization" will accelerate the homogenization of the brand, the brand cause some damage. .</ P> <p align="center"> </ p> <p> then the designer flooring companies how to deal with product homogeneity of the confusion caused it? Differentiated brand building How should build .what? </ p> <p> one, flooring brands in the operation of artistic elements </ p> <p> the so-called art, is one way to grasp the real world, art activities for people with intuitive grasp of the overall approach .objective object, and on this basis to create some form of symbolic art of symbolic image of the spiritual practice. .</ P> <p> in the wood floor, the designer must pass the art to express and communicate their aesthetic experience and aesthetic ideals, the viewer to get through the beauty of art appreciation, and to meet their aesthetic needs. .The beauty of this art form and the psychological perception, not as intuitive as painting or sculpture to express, because the floor is a kind of household items, it is first applied to meet the needs of consumers, followed by the beauty, not to mention, with the floor design expression .artistic perception is not easy. .</ P> <p> However, the proliferation of wood culture in the East has long been carved beams from the Qin and Han dynasties to the south of Yangtze River, are all implicit culture figure of wood, wood culture in the ancient art of design often depends on the wood itself, coupled with .effects, therefore, on the distinct characteristics of expression, such as the Qin Dynasty and the Tang and Song woodcut art there is a huge difference, this social impact of culture in the wood to bring the art of philosophy, as we brand each floor features the art of operations, must be present .differentiation. .</ P> <p> Second, the current operation of the brand in the flooring design trends </ p> <p> in the modern home, the home culture and the arts began with great fanfare into the lives of ordinary citizens, affect our way of life, such .reflected in the decoration design style, that is more focused on the design of cultural and artistic content. .However, this connotation does not mean prosperity and luxury needs of home decorations, on the contrary, people began to focus on the artistic simplicity and crisp. .</ P> <p> appear on the market or popular style is broadly divided into: Chinese-style, classical style, neo-classical style, modern style, postmodern style and European style in these styles, flooring manufacturers also hype .Some elements of the popular concepts, such as romantic Milan, such as a warm Mediterranean style, such as wealth and other court in Paris. .</ P> <p> However, the problem is that these floors are not able to demonstrate the so-called style, such as classical, in the design of how the performance? The paint color change to what has become retro? In my opinion, this .way of arguing for the concept of style is the art of corporate self-deceiving-type "deception" in the long-term operation of the brand consumers will inevitably be abandoned. .</ P> <p> pleased that we should face the growing challenges of homogenization, some brands have begun to wake up and ongoing artistic innovation, such as the International style of the popular original nature, we .brand enterprises beginning to the floor less or no color to color and keep the floor of the scar end, texture, etc.; embossed surface flooring, parquet flooring appearance, but also broke the single with the same visual direction. .</ P> <p> However, from the designer's point of view, the breakdown of the target groups and segments of the artistic design of the floor is particularly important, such as certain grade, high-level distinguished intellectuals, their understanding of art to .profound than the average person, such as moderation of furniture design is more concerned about the freedom of comfortable living environment, a sense of calm and relaxation, and compliance with the quality of my identity. .</ P> <p> </ p>.