Saturday, January 1, 2011

Flooring industry is the price the consumer is expected to continue the environment stimulating increased steadily

In 2009 the economic situation and market environment in which many flooring enterprises face survival, resulting in solid wood flooring industry as a whole "impulsive" and "anxiety". On the one hand, many enterprises will "price promotion" as a life-saving straw, through price shopping way to maintain market share, while on the other hand, we see that the "buy rose not buy" and "fell again fell" consumer psychology and many prices manufacturers are faced with the dilemma of the "one-man show". The market was not solid wood flooring price competition and sales rose just market last year selling situation has been improved to show signs of increased consumer demand driven certain purchases.

At present, domestic crisis has gradually stabilised, the market starts to inactive, stimulus policy has introduced, for the next two years wood flooring market trends, I think that will render the steady growth in demand, price fluctuations, the overall trend of the stable increase in determines that the reasons mainly has following several aspects:

1. solid wood flooring, natural advantages and people's consumption habits, determine market needs strong

First of all, solid wood flooring natural simplicity, natural splendor, you can create and who has the best affinity and elegant room environment, good elasticity, foot comfort, dongnuanxialiang, can adjust the indoor temperature and humidity, is the real green decoration material, but also to achieve the second renovation, repeated use. Secondly, the wood is a living renewable material. For thousands of years, large buildings, small to chopsticks, bowls, glasses, tables, chairs, beds and furniture, jewelry, etc., the people's life has never been out of natural wood. As modern urbanization accelerates, the pursuit of quality of life, the promotion of the quality of life, are becoming more and more attention to the natural and healthy living, wood flooring market demand will increase, industrial development prospects are very broad and sustained.

Second, the overall global resource recovery in commodity prices

Global commodity futures market in 2008 was site of heavy, but the recent all commodity prices have rebounded noticeably, especially iron and steel, nonferrous metals, coal, oil, timber and other natural resource commodities. Recently, the price of wood trading market has been gradually went out of the trough, start a slight rise in the price of this solid wood flooring also appears steady rising trend. At the same time, since last year, the impact of the economic environment, the domestic large-scale timber suppliers of raw materials, the confidence of frustration in the stock market is not high, relative to other factories, distributors of inventory are not large, plus 3-5 months of sales good, upcoming decoration goods peak demand, short supply-demand relationship also contributed to the recent surge in the price of wood has been started. As the global financial crisis and gradually climbed out of a slump and export demand pull or push the price increases.

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