Expansion of the three elements of luxury flooring market trends do not determine the pressure of competition.

<p> 2009 年 8 22 morning, optical stores, Dongguan Yi floor refurbishment grand opening. .Day, the store had a big special reward not only support the optical benefit has been the floor of the owners friends, Dongguan, also invited a large number of well-known local interior designer to come to warm up to celebrate. .Huan Lin, general manager, according to store introduction, Lower East Side shop is a light interest in the country established the first floor of a store, a seven-year history, some time ago they hired a veteran of the commercial space on the store re-design luxury decoration, .in order to provide consumers a better, consistent with its high-end positioning of the purchase experience. .</ P> <P> <P> <p align="center"> </ p> <p align="left"> Not long ago, decorative light Wuzhou city of Guangzhou Yi floor store has just opened. .It is understood that the floor followed by light benefits JSWB in Guangzhou, and other advanced materials Macalline flagship store set up next year, will appear light district of Guangzhou benefits seven floors operated stores, South City Dongguan, Foshan, Zen .City, South China store will open on schedule. .Yi Cheng Yi, general manager of light floor Bin told reporters that the light has a 53-year-old flagship high-end solid wood flooring brand benefits, the pursuit of luxury to enjoy, store frequently Recently opened small Pearl River Delta, opened the floor cloth optical terminal benefits .Attack of the Channel to the department store and then entered the supermarket off the three-step marketing strategy. .</ P> <p align="left"> Chinese flooring market, despite the emerging new brands, but can really do for a long time business bigger and stronger are not many high-end market, which can go even smaller, but also take the high .the floor is simply one of the few luxury line, reason, which is characterized by the floor and the flooring products industry, the unique characteristics of the decision. .Yi Cheng Bin, General Manager made the following three aspects to this explanation. .</ P> <p align="center"> </ p> <p align="left"> raw material procurement difficulties </ p> <p align="left"> luxury flooring industry why they are there? .This is because non-renewable nature of solid wood flooring, along with the scarcity of expensive wood, solid wood flooring prices are rising, one day it will become a luxury few people can have. .It is understood that the world's valuable timber, such as rosewood, pear, Agarwood, ebony, rosewood, boxwood, red sandalwood, Xiang Zhangmu, Phoebe and other large area of missing, and some even a wooden .hard to find the phenomenon. .These precious wood, and some ancient native trees, some ancient precious mahogany, all after more than a century before the formation of the growth or deposition experts are now willing to spend money to buy expensive species. .</ P> <p align="left"> Yi Cheng Bin, as early as in the Japanese colonial period until the 80's on the world, Taiwan has experienced the heyday of the timber industry, timber merchants around the world Taiwan's wood producers to maintain .a good track record, especially the very rich forest resources in Malaysia, Indonesia, the United States, Canada, New Zealand, South America and so on. .At present, the floor broker business, mainly through imports of wood as a raw material in Taiwan, which restricted the domestic procurement of raw materials, flooring manufacturer channels. .</ P> <p align="left"> wood because wood is a rare species of wood, domestic sourcing of raw materials is limited floor and other factors, the decision of the domestic wood flooring prices are rising, and domestic flooring brands is difficult to stick to high-end manufacturer .line. .Light benefits the floor above the average price per square meter in the thousand to one hundred square meters size calculation, single-floor renovation spending to up to ten million, really are better than the private car. .Because the floor is a light benefits of Taiwan-funded long history of timber companies, fortune in the heyday of Taiwan's timber industry has a strong raw material purchasing channels, high-end line of natural wood go steady. .</ P> <p align="left"> strong financial strength requirements </ p> <p align="left"> It is understood that the flooring industry is a Competition financial strength of the industry. .For the most special place flooring industry manifested in the lumber business procurement costs account for more than 70% of the total cost, which greatly affect the living condition of the floor manufacturer. .If 30% want to rely on the financial strength to control the operation of 100% of the results of enterprises, companies will lose market control force. .</ P> <p align="left"> Yi Cheng Bin, said cash flow of raw materials and the terminal cash flow is totally different. .Flows of raw materials is very fast, manufacturing floor, especially the solid wood floor needs a lot of inventory, the amount of funds a very large, if not a solid financial strength is impossible to achieve such a large scale flow of funds quickly. .The end funds are the product inventory, while sales of the cycle way to achieve recovery of funds flows. .Therefore, as the flooring business manufacturer must have strong financial strength to be supported by solid wood to high-end positioning in the market shouting. .However, with strong financial strength, easier said than done? .</ P> <p align="left"> large number of stocks is difficult to achieve </ p> <p align="left"> raw material inventory and raw materials procurement, financial strength is closely related to, and only has a strong wood raw material procurement channels and .to achieve solid financial strength, large stocks, because of both small and medium enterprises are not generally able to achieve, even if business is not easy to implement large-scale floor, so the enterprise can do a lot of stocks are rare. .</ P> <p align="left"> floor price is mainly affected by raw material prices. .Industry sources pointed out that the constantly rising price of solid wood flooring is an indisputable fact. .In particular, the wood shortage of precious wood, the floor along with soaring raw material prices, the price of solid wood flooring had to gradually higher. .Without a lot of raw materials inventory, high prices are vulnerable to market and cost pressure, loss of market price advantage. .</ P> <p align="left"> In addition, less and less valuable species of wood, if there is not enough inventory prone to "without food" phenomenon, this time not your money will solve the problem. .A domestic high-end solid wood flooring brands in the play two or three years after positioning, lack of stamina, wood raw materials, production can not keep up the pace of the stock weakness immediately apparent. .Q. Why am floors and light beneficial slogan called luxury floor, then what can be achieved in a short time investment of high-quality, easy to answer reporters Bin Cheng. ."The more high-end products more difficult investment, because the requirements of the dealer is too high. .But this is a never shrinking population, is the real power consumption of this part of the high-end groups, businesses know how to market to know our strengths and the market where profit margins. .Decide on a per investment, we will first take them to visit our warehouse, which valuable timber reserves allow them to eye-opener. ."</ P>.