Building materials to the countryside, promising investment than the Ka floor.

<p> "green carbon" and "building materials to the countryside" is the home of the next few years the industry keywords. .In early 2010, "expansion of the policy and implementation of the proposed building to the countryside," came out, the countryside is a building that is home appliances, another car driven to the countryside after the consumption of favorable policies. .Once the subsidy policy implementation, financial subsidies within three years is expected to reach 100 billion yuan. .Building materials to the countryside policies will boost domestic consumption 5500-6000 million, building materials consumption is in rural areas, farmers pillar consumer behavior. .Preliminary estimates, building materials to the countryside for three years of policy implementation can stimulate consumption of about 1.8 trillion yuan. .</ P> <P> <P> <p> Obviously, the money for driving three, four rural consumption of home building materials market has a very big impact. .Brand all over the board in a second-tier cities into the anxious state of competition has, the rural market is undoubtedly the major brands are eyeing the huge potential of virgin land. .</ P> <p> types to meet the needs of the rural floor, a wide range of dominant than Kerry </ p> <p> building materials to rural areas under the special survey, type of demand in the countryside, building materials, ceramic tiles with 27% of the vote, knocking .occupy 23% of the floor. .Types of needs survey on the floor, laminate flooring accounted for 56%, ranked first; wood flooring accounted for 20%, other (16%), bamboo flooring and solid wood flooring (4%). .</ P> <p align="center"> </ p> <center> building materials to the countryside, promising investment than the Ka floor </ center> <p> With the continuous increase of farmers incomes and rising living standards, affluent .the requirements of life of farmers has gradually improved. .Before the ground floor materials, soil, cement, tiles and other materials have been gradually retreated to the ground floor behind the stage, comfortable, geothermal, beautiful, natural, and environmental protection theme is also increasingly becoming rich farmers choose the direction of ground floor materials. .Wear-resistant, relatively high cost of flooring products will become friends of farmers favorite product of choice. .</ P> <p> from the survey can be found, laminate flooring and parquet flooring accounted for 76% percent of demand. .With multiple types of flooring brands in the competition for the rural market is sure to dominate. .For example, Higa, across the solid wood flooring, wood laminate flooring, laminate flooring three categories, comprehensive coverage of high, medium and low consumption level, to meet the needs of the rural type. .</ P> <p align="center"> </ p> <center> building materials to the countryside, promising investment than the Ka floor </ center> <p> singing the low-end brand in rural markets </ p> <p> .Haier positioning in the domestic high-end appliance brands, the first years of home appliances, it is not only achieved excellent sales results, but also established a top reputation. .This is the case of high-end brand of excellent countryside. .Higa floor has been serving high-end consumer groups, major cities in the front line of its quality and service are received by the public and a good reputation. .The building materials to rural areas, to multi-layer solid wood flooring than Kerry's image and reputation as the originator of the backing, and actively respond to national call to improve the life of the peasants than the Ka for the expansion of the floor of the national market share, small profit margins than Kerry to pursue the promotion of quality flooring, the "high-quality .life from the floor of Seiko Higa secret agents "to implement in the end. .</ P> <p> flat channel strategy to avoid labor pains </ p> <p> the floor to the countryside there are several difficulties: how to sink to the third and fourth level channels to market? .How to sink channels while addressing logistics issues? .... ... For these problems, you can refer to more than Kerry. .It insist on flat strategy to reduce the circulation, improving product competitiveness and market responsiveness, promotion of information fast, effective communication, while supporting dealers operate independently. .In logistics, Higa has a complete industrial chain, from farm to all the available logistics. .Ka in the negative than the positive advantages of channel strategy to avoid the other brands in developing the rural market to go through the channels of labor pains. .</ P> <p> the major flooring brands are gearing up to capture the rural market, with some still waiting to see stage, and some have already put into action. .Course materials can not be aggressive to the countryside, China's vast rural areas around the difference between the maximum. .But the timing and location have spotted a pre-emptive strike to seize the market, especially in affluent areas of the southeast coast of China's rural market, which is the major flooring brands vital importance, taking into account the country lagging behind other regions, to assist the rural floor consumption, and a comprehensive pull the floor .brand building activities in the countryside Huimin influence. .</ P>.