Pressure of RMB appreciation to make the floor look at the domestic market, industry manufacturers.

<p> the growing pressure of RMB appreciation, so that a number of export enterprises have to look to the country. .A floor factory in Jilin Province is one such an export business, 29, one of the company's marketing head Mr. King said in an interview, the RMB against the U.S. dollar continued to grow, according to the exchange rate from the beginning to the present deviation in product pricing is not .changing circumstances, exports of $ 10,000,000 for each product will earn less than 160 million yuan. .</ P> <P> <P> <p> interview, the reporter learned that the appreciation of the renminbi, the outlet pressure, so that exporters in overseas markets and further compression, they have in the country to find new sales channels. .</ P> <p> the loss of several million dollars </ p> <p> Mr. King is a wood products manufacturing company in Jilin Province's head of marketing, the company's main products for the floor, according to Mr. King's introduction, .the company originally specialized in the export as the main business of the factory floor, in the past ten years time has been engaged in overseas sales. .But into this year, the RMB against the U.S. dollar rising, if the export is in accordance with the original floor to sales, profits will be continuously compressed, and now the cost of sales have been to the edge. ."The export business fear most is the exchange rate movements, particularly the exchange rate of RMB against the U.S. dollar, as long as the RMB appreciation, export to be affected, the higher the appreciation, the greater the loss of profits. ."</ P> <p>" the company's major customers include some European countries, the United States, Asia, customers in South Korea, Japan, and these countries through the dollar bill, and the company through the procurement of wood raw materials such as RMB .In other words, disguised price appreciation equal to the product. ."He worked out an account, 8 January exchange rate of 6.8279 yuan against the U.S. dollar, and November 29 to 6.6675, according to the exchange rate deviation of 0.1604, exports of $ 10,000,000 for each of the products, the company earns less .for up to 160 million yuan. .</ P> <p> Although Mr. King told reporters the company is not willing to export a specific number, but he told reporters, according to previous years, exports and export growth in recent years, "good time .month's exports could reach millions of dollars ", that is, the losses caused by the exchange rate is also much more than just a 160-million. .</ P> <p> domestic markets </ p> <p> somewhat reluctantly Kim told reporters, "overseas like China, especially in household products like flooring, very many of the requirements and regulations ., in order to break into overseas markets is very difficult. .Such as the company is in the beginning of this year re-pricing of the full range of products, but in Europe and some other countries, including Japan and South Korea to develop a good price will not easily be changed, once the price increase means that a significant portion of the lost customers. ."</ P> <p> He also told reporters that since the start of the year showing the exchange rate of RMB against the U.S. dollar continued to rise in the market, but the company has not dare to price adjustment, the consequences is that the greater the appreciation of RMB, the company .the more profits are squeezed. .</ P> <p> It is in this awkward situation, and from July this year, the company started to adjust market strategies, reducing the share of overseas sales, while the domestic market to launch products. ."China is a large block of the market, opportunities are numerous, high-end products go very well, and the price advantage. ."Mr. King said. .</ P> <p> surge upward pressure </ p> <p> In fact, the rising pressure of RMB appreciation, the export to domestic sales has become a group of export-oriented enterprises have to take to resolve the appreciation pressure on the means. .29, the interview, the reporter learned that many export-oriented enterprises will shift domestic attention from overseas and domestic market potential is increasing the purchase, and in the context of continuous appreciation of RMB, the profits derived from domestic sales is not less than abroad. .</ P> <p> in Tin Fu futures Dr. Zhao Guoyu view, compared with overseas markets, the domestic consumer market has been fully expanded, people's purchasing power is also rising. .He told reporters, with the increasing appreciation of the renminbi, many of the overseas market as the main sales channel businesses, has felt the enormous pressure of appreciation, some of which began diverted home, in the domestic market to seek greater development. .</ P> <p> "In recent years, the purchasing power of the domestic market has been unprecedented growth in overseas sales of high-end products to get the country to be sold, but also there was a market selling the same products in the domestic price .or even higher than overseas. .For these exports to domestic sales of export-oriented enterprises, the sales profits may be greater. ."Zhaoguo Yu said. .</ P> <p> </ p>.