Flooring industry, brand loyalty of consumers have to rely on word of mouth to build.

<p> an industry veteran who lament the floor too: China's flooring consumers do not have loyalty, or loyalty is low, consumers can easily be in the sales terminals around the terminal Purchasing Guide, an easy to replace the brand, the brand manufacturers .efforts in vain. .Therefore, the senior brand manufacturers who concluded that dry up the floor very tired, though earlier than roosters, sleep later than dogs, but the brand manufacturer's market share does not extend much. .</ P> <P> <P> <p> First, the flooring industry than the IT industry, appliance industry, is a far from mature industries, brand concentration that it is "very" low. .Give a simple example, an ordinary consumer to go buy a TV appliance store, no more than ten or so stores in the brand, consumers choose foreign brands such as SONY, Panasonic, Sharp, Samsung, select the domestic .But the brand is TCL, Konka, Changhong, Skyworth and so on. .If you want to choose the floor of the consumers do the floor? May be dozens of brands, one in a store in a few brands to see the 50 are not uncommon in China, a common ground-level city is no exaggeration to say that there are hundreds of .the floor so-called brand. .</ P> <p align="center"> </ p> <p> dazzling face of so many so-called brand, how consumers choose?, Frankly, not a consumer brand loyalty is low, but the floor .industry has no real existence of the Volkswagen brand. .Very simple, buy into the consumer TV's appliance store before the mind has a basic shopping list: buy a foreign brand to buy Sony, Sharp, Panasonic, buy domestic to buy TCL, Konka. .Basically, consumers will be designated TV brand to buy, the basic shopping guide free or very little affected by the impact of the terminal. .The floor and then the other hand, the consumer? There are several floors of consumers wanted to buy a good floor when the floor of a brand to purchase a list of what it? Is almost impossible. .Therefore, most consumers to the floor to the floor of the store, shop around before making a decision. .Therefore, each floor of the brand, regardless of size, have the opportunity to be selected. .The role of the terminal shopping guide is very important, who "忽悠" well, consumers could "sleepwalk" to choose who. .This is why there is a lot of the floor of the new market opportunities for brand reasons. .Strictly speaking, a now all the flooring brands in China is not a household name, was all the consumer awareness of the Volkswagen brand, most brands still in the industry (to do this business circles were very clear, but the general consumer .who do not know) the transition phase of the brand to the public. .The foreseeable future, the floor of the brand will be increasingly high degree of concentration will be concentrated in a few national brands, these national brand market share will increase. .</ P> <p> second floor is a semi-custom industry sectors, custom property determines the sex industry brands in this industry things can rely on personal survival in the market, and development. .To give an extreme example, the industry's brand has differentiated brand specialize in solid wood, solid wood and differentiated brand specialize in all brands of solid wood, a price floor can be sold over one million RMB. .The reason why consumers are willing to dig more than one million yuan, the floor because this highly personalized, and it basically competing brands have little or not, consumers do not compare the reference price, consumers will lose bargaining with the merchants .rights of consumers like the one the floor if it is special, can only accept, "without a fight." .Different from the mature IT industry, flooring industry, appliance industry is most characteristic of the flooring industry can make a highly personalized, highly customized, highly artistic things. .Why the loyalty of consumers with low floor? 1 because consumers may like the floor because of a (possibly its appearance, style, materials, etc.), and do not care what brand it is. .This is actually flooring brands to the left by a number of highly personalized to survive in the market opportunity for a share of the big brands sub-floor opportunity. .</ P> <p> flooring industry that consumers really do not have loyalty to speak of it? In fact, not the. .Flooring industry, customer loyalty from consumers, I do not repeat purchase, after all, most people life is only fitting one house, only a floor. .Customer loyalty floor from the floor of their friends and family recommend the consumer from the consumer word of mouth. .So, one installation of the floor pass rate, the daily maintenance of floors, floor-sales maintenance, sales order, etc., a particular importance. .A satisfied customers may be able to give you dozens of new customers, a dissatisfied customers may tell a hundred people around. .Gold silver cup as the consumer reputation, is to build brand loyalty in the flooring industry wonders. .</ P>.