Sunday, March 27, 2011
Sustained and healthy development of wood flooring market must look for breakthroughs in the service.
<p> in the wood floor, "one-third of products, seven pavement" has become a consensus. .Survey data show that complaints about the quality of wood flooring, 40% are caused by low levels of pavement construction; 30% because of poor quality materials used; 10% of improper maintenance; 20% of the wood floor itself, the quality is .problem. .</ P> <P> <P> <p> recent years, rapid development of wood floor, the market also led to excessive expansion and disorderly competition between brands. .The industry believes that wood flooring market in order to continue to maintain the momentum of healthy development, to be a breakthrough in the service. .</ P> <p> ▲ ▲ "service upgrade" a key breakthrough </ p> <p> line marketing and service quality is not high, the flooring industry has been the overall development of the short board. .In order to improve service quality flooring industry, Chinese Forestry Industry Association Flooring Committee has identified 2010 as "China's flooring industry service." .</ P> <p> fact, with the wood floor of the development and growth, many flooring companies have clearly recognized the importance of winning service, sales floor from the sale price, selling the progressive development of quality services to sell. .</ P> <p> Anxin Flooring, General Manager of Henan Li Jianqiang, said EMC would often use off-peak season, the training of its employees, to enhance the pre-sales, service level, customers have a good evaluation. .</ P> <p> Recently, the Chinese Forestry Industry Association Flooring Committee hosted "service flooring industry in China" campaign launch ceremony, 10 companies won the wooden floor by the Chinese Forestry Industry Association Flooring Committee issued ."China's flooring industry service companies striving for quality service" medals. .</ P> <p> at the event, life, home floor, the official said, China's flooring industry is in the current price competition to brand competition by the inflection point, the service upgrade is a key industry breakthrough, only to put the interests of consumers .The first business will have a future. .</ P> <p> ▲ ▲ "service teacher certification" standardize services </ p> <p> services to enhance the key lies in "people", as a direct service to consumers, frontline sales staff, their .will directly affect the quality level of service to the entire industry. .</ P> <p> journalists in China Forest Products Industry Association Flooring Committee released the "China wood flooring store sales report" to see, wood floor of the terminal is still a lack of systematic training of personnel, Nearly nine out of the terminal staff eager to accept .including sales skills, flooring production of knowledge, service and other aspects of professional training. .According to report, life at home flooring service aimed at upgrading the flooring industry's short-board, for the first time introduced the wooden floor "service teacher certification", in batches of first-line national distributor and service personnel training, comprehensively enhance, standardized terminal staff .sense of service, service skills and service levels. .All subjects were only those standards of service personnel to get the service staff certification, consumers log on the official website of family life can check the credentials of the service division. .</ P> <p> ▲ ▲ services into a huge harvest in fact </ p> <p> as a "national standard wood flooring," one of the drafters of that nature Nieshi Yang, general manager of Zhengzhou, the same floor on the floor of the service industry .upgrade has a profound understanding. .In his view, the real quality of service is far from pavement so simple, but to product development, production, marketing, logistics and distribution, pavement, information feedback and the whole process of service as a large service system, services should be run through .business activities in the whole process, with the leading, high-standard, transparent service standards, so that consumers clearly consumption, which can really enhance the level of service the flooring industry. .Service upgrades will increase the product cost? .Nieshi Yang believes that this is an erroneous understanding, because "good service not only does not increase costs, but it will also reduce costs." .Only the unnecessary consumption of all aspects of reduction, consumers can enjoy lower prices and more convenient, better quality products and services. .</ P>.
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