Over ten thousand orders for 30 days, struck the U.S. e-commerce furniture victory song of victory.

<p> 7 10 May, "World Cup spike" activity has not yet dispersed the warm, Qu Mei Furniture began a landmark move to another e-commerce: 45 days to achieve sales of billions of people buy the amount of activity. .</ P> <P> <P> <p> this is called "Qu billion group" event is to bring music Taobao Mall Furniture jointly launched buy online and offline integrated activities. .Consumers in the July 10 to August 17 Log in song between the official U.S. flagship store furniture Taobao deposit photographed and captured on 18 August pay the remaining baby is considered Signed success. .If it is ultimately to participate in more than 500 sets of the total number of buy, buy goods, all you can enjoy the 7 fold; more than 2,000 units, the price will be reduced to 65-fold; if more than 5,000 sets, prices will continue down to 6 fold; and if the final number reached or .more than 1 million sets of the spectators the buyer will receive the ultimate discount of 55 fold. .According to Qu Mei Furniture, the official said, as of August x days, the number of orders has reached 1 million units. .Taking into account the situation in the realization of 55 fold, but also a large number of customers have joined the pre-wait and see "Song billion group", this is a Chinese public milestone in the history of e-commerce goods, the domestic furniture industry practice of a classic case of e-commerce .. .</ P> <p> biggest buy of Revelation </ p> <p> 2010 in the spring, buy web site market in China since the initiation and rapid growth. .By buy website, there is a high profit margins of many goods or to "赔本赚吆喝" for the purpose of sight into the consumer: food coupons, salon coupons, SPA voucher, photo voucher and so on. .Most of these buy commodities such characteristics: the amount is generally several thousand dollars below or to commodities or daily service oriented. .Very different from those that buy goods and furniture as consumer durables, and its price generally a few thousand dollars, or on the yuan, taking into account the special nature of such goods (the cost of production, storage and transportation communication, service cost, cost and channel .profit reserve, etc.), but in reality its profit margins are limited, according to the normal sales pattern, seasonal hot star product is impossible to sell off 55, but this song actually achieved Furniture largest to date, buy the highest amount of .activities. .</ P> <p> then, "Qu billion corporation" has given us the success of those who inspired him? .</ P> <p> First of all, buy products of choice. .Buy consumer goods for the general public, consumers are often the existence of such concerns: the lack of access to experience, can not be the same as the ordinary net purchase of goods from other buyers get assessment information, consumers will inevitably buy the quality of goods concern. .Qu Mei Furniture then ingenious solution to this worry: buy the furniture in, it is widely appreciated by Qu Mei Furniture, designed by the internationally renowned master, Mr. Hans effort to build, with curly U.S. sales crown for 5 consecutive years " .Nordic Light Series "- The goods for consumers already know the premise of quality and credibility of the Customers, consumers can buy natural enthusiasm rose. .</ P> <p> Second, buy furniture, music activities, the success of the United States, marking the sale of buy from simple behavior toward the combination of sales and marketing, e-commerce path. .In fact, in the activities of people before the big buy, there are a lot of furniture companies with real estate channel, furniture channel to launch promotions to stimulate sales of real estate furniture sales. .The furniture is curved toward the United States a broader view of mass consumption, so that the liberation of furniture products, from accessories and become an independent real estate sales and independent marketing of consumer products, and improved product visibility through the buy, reaching .excellent marketing. .This not only broadens the furniture products, sales channels, but also to the furniture industry, and even all the traditional industries provide a new way of marketing. .</ P> <p> Qu Mei Furniture e-commerce journey </ p> <p> from the "World Cup spike" to the people great buy, has been "steady business," said the Qu Mei Furniture .exploration in the area of electronic commerce, as if turned to the Chinese furniture industry in the latest wave of corporate brands. .</ P> <p> In fact, the song the way e-commerce began in the United States in June 2009, June 25 Trimetazidine build their own independent e-commerce platform - Qu Mei Furniture online shopping mall, in the same year 12 .Taobao Mall month Qu Mei Furniture has opened a flagship store in Taobao. .At the time, "the headquarters direct price" has become the highlight of concern. .In fact, e-marketing model by the song's official website supporting U.S. headquarters and operation, eliminating the sales of intermediate links, to the factory direct prices directly with customers. .The addition, batch-style centralized production model, starting from the root of lower product manufacturing costs. .</ P> <p> addition to the store compared to the preferential price, the music launch of the U.S. furniture store network of online and offline has also introduced the principle of cooperative marketing, the consumer e-commerce solution "to experience difficulty & rdquo .; the problem. .It is understood that since the end of June last year, began operating the Qu Mei Furniture online shopping mall, on the one hand, direct sales by the shop.qumei.com the network, on the other hand, more than 500 entities across the country started to experience collaborative store sales. .Consumers can choose according to the actual situation in the store or buy online ordering, which gives great flexibility to the e-commerce has also become a "customer-centric," a typical case. .</ P> <p> "line + line", "spike + buy", the flexible and creative way of e-commerce, in fact, the enterprise itself, and picking, logistics, etc. .the great test of the industrial chain links, and also a great opportunity. .Online shopping mall from the beginning of the song along the way the U.S. furniture, is working toward a more seamless e-business processes, better e-commerce services to forward an e-commerce to meet its next victory. .</ P>.