Flooring industry, a huge low-end market diversification of production into a wave of business opportunities.

<p> flooring industry into 2010, "winter," the mood has not been dissolved. .Due to various factors in major cities nationwide to bring the sales floor is the industry's overall decline in business is no longer taboo topic. .Flooring industry, the decline in the international market, the deepening of trade friction, competition in the domestic market, the homogenization of so serious a range of issues under the corporate restructuring is still exploring the way out. .</ P> <P> <P> <p> a huge market opportunity in the low-end </ p> <p> "figures from the overall point of view, we feel probably in the primary market in Q4 2008 with the basic .is consistent. ."Power Dekor Group, Wang Xiaoyu, general manager of marketing, described in an interview in the first half of the market. .As the flooring industry leader like this, many other companies could not escape unscathed. .World of Friends of the floor, said general manager of Beijing Fan Wenjian into since 2010, the market significantly reduced traffic, and part with the reduction with high-end consumers. .</ P> <p> the one hand, facing the sales floor in the first-tier cities reduced pressure situation, on the other hand, the three floors four markets have seen a sales growth into the fan. .This has prompted many manufacturers to turn their attention to the floor a much broader market: urban and rural markets. .Several years ago the city to begin laying third and fourth level of the floor of distribution channels have tasted the sweetness of business, such as the Power Dekor, nature, world friends and so on. .Fan Wenjian said Friends of the World to the township under the flagship store has been this year, City Harvest will be the third and fourth level years. .</ P> <p> the floor in the low-end market through the difficulty may be the last straw, as part of strategic development. .Not only from the front line to find opportunities outside the city, the reporter learned that the policy of housing construction, the government has increased this year, under the premise of the fitness room, two limited room floor of a rigid demand for a business, "invade" the goal, and this part of the .people also constitute an important part in the low-end market. .</ P> <p> new opportunities arise to promote the necessary restructuring of enterprises. .Well-known class of flooring production enterprises to increase efforts to strengthen the floor and started the battle for the market. .Power Dekor new year on the strengthening the second line, the current annual production capacity to strengthen the floor to reach 20 million square meters, living at home in Nantong, Guangdong new plant to expand production capacity to strengthen the floor. .</ P> <p> diversified production and cross-border alliances </ p> <p> flooring business this year seems a little "proper job." .In addition to expand the market competition in the channels, some of the important flooring companies also attempt to extend upstream and downstream industries, the formation of the depth of development pattern. .Doors, cabinets, and so is the floor first to get involved in business areas of Power Dekor start the wooden doors, wallpaper, cabinets, natural to start with the wallpaper, to create "the whole wood home" concept is popular flooring industry quietly .. .</ P> <p> Dekor rainbow wallpaper has occupied a certain market </ p> <p> living at home Lindian Ming, general manager of Beijing, said in an interview, flooring industry, product diversification is the future direction of a trend, in addition to the floor .five categories, to other wood products distribution chain can enhance enterprise competitiveness, enrich the product line and enhance their ability to resist risks. .He said, cabinets, doors, wardrobes and other industries are still in the immature stage, the floor compared enterprises to enter these sectors to be successful. .It is understood that family life will switch to the housing market this year. .</ P> <p> addition to diversification of production other than the floor this year, is also keen on cross-enterprise cooperation. .Of uncertainty in the market environment, the alliance with other firms, is get rid of "lonely" a major factor. .Many enterprises and co decoration, carved refined decoration housing market; rich benefit the floor with a well-known red wine Villa together to create brand meaning; Dekor Changhong Electric recently formally with cross-industry alliance, the two sides in the brand communication, channel promotion ., service, and other resource sharing to achieve the intention of grabbing market share in their respective industries. .Diversification of production and cross-border alliances help companies gain a firm foothold in the low tide, but also reduces the homogeneity of competition. .It is understood that imports the same type of flooring business cooperation in the search for breakthroughs in trade barriers, has recently come from Germany, Hanno the floor with the Division Po Boloni has cooperated. .</ P> <p> industry generally believe that the floor in the second half of next year the market will continue to "shuffle" process, the product line transition, to explore new business models will become long-term task, Timber Circulation Association .Gao Zhihua, president pointed out that the second half of this year than other major brands, the general contraction of the brand should be three or four markets will become the main battlefield of the floor competition. .</ P>.