The era of low-profit enterprises must compete for the market floor, the right to speak.

<p> "flooring industry into the era of little profit," from the appearance point of view one of the new "Labor Law", as well as electricity, oil, timber and other energy prices continue to rise, making the floor of enterprise manufacturing costs continue to rise; .Second floor in the terminal market, the retail price has remained at low levels, so the two factors squeezed corporate profit margins, so we just screamed low-profit era. .</ P> <P> <P> <p> appearance aside to see the nature of the flooring industry we hot profit era, study its root is the industry leader in enterprise voice market, the lack of! .What is the market discourse? .Market discourse is the leading enterprise of the industry product standards, development, future concepts and trends lead the right issues, and business products through technological innovation to practice the subject. .In fact, looking back at some of the industry leader in the domestic corporate echelon, and future trends in the floor of the concept, and no clear direction and call. .This is not a direct result of the loss of market discourse. .The other hand, many SMEs, the concepts have shouted, although some flooring business concepts or slogans shouted it funny, but for consumers, he is not the objective to identify its authenticity, consumers can only passive .to accept such a blast. .Many small and medium herd concept of speculation, which undoubtedly greatly mislead the consumer, and forced leading companies lost their right to speak. .Therefore, the industry leader in the enterprise market, the right to speak on the floor into the profit loss is one of the era of the hidden dangers. .</ P> <p> more important: the industry leading enterprise in the floor of the process innovation, product development and technological innovation, and not ahead of the other core strengths of SMEs. .China's flooring industry after years of development, barriers to entry that have not improved. .Relative to other industries tens of millions or even billions of dollars moving the investment, as long as millions will be able to open a small factory floor; Therefore, the threshold is too low the flooring industry for many simply do not have the relevant qualification and the strength of the industry have entered into. .According to incomplete statistics, China produced and sold in various types of flooring brands (or trademarks) up to more than 2,000, that makes the production floor, far greater than the actual demand. .A large number of severe homogeneous products flooding the market, individual flooring business for capital returns and survival, have to go through each owning household strife. .</ P> <p> package marketing professor at Renmin University of China to the government's summary: "herd, is the nature and characteristics of Chinese industry. .As long as profitable, followers will be imitated, so that supply and demand in the market reversed, and the 'overall level of demand for' low case quickly reversed. ."Thus, the enterprise itself quickly into a quagmire, kidnapped by the market. .- This is the current situation can be described as a true portrayal of China's flooring industry. .</ P> <p> Closer to home, back to reality. .Now the floor manufacturing, marketing costs continue to rise, the sales price low levels, companies how to effectively deal with and out of the profit puzzle? .</ P> <p> - please look out of the scope of the flooring industry, any win in the fierce market competition, enterprises are those who have mastered the market or pricing power companies the right to speak. .Therefore, the leading type of flooring companies should actively market to compete for the right to speak. .The right to speak for the market is not made a hollow slogan. .But on the floor of our technology, science and technology based, to the concept of forward-looking and, through large-scale production and marketing to promote the concept. .</ P> <p> also the time in 2006, Wah Ming led the market that is aware of the importance of the right to speak. .In that year, we launched a grand to the market years of concentrated research and development products - Plasma HD with solid wood flooring. .Wah Ming-ion high-definition technology, for some of the traditional disadvantages of solid wood flooring for a revolutionary technological innovation. .Traditionally, solid wood flooring there is poor surface abrasion resistance, color large, floor instability, and other surface defects fuzzy visual effect; we selected by color, dry and equilibrium moisture content classification, and the painstaking research and development of plasma high-definition technology, which most .major improvement in the wood floor above drawbacks. .Now we are in the market, sales of "HD Plasma series of solid wood," to have the wear-resistant, high definition, super toughness, scratch resistance, ultra-stable outstanding characteristics. .We have launched in 2006, which received good market response. .Since then, other companies have also followed up the floor, we look at the current solid wood flooring market, wear resistance, high-resolution, stable performance, solid wood floor has been taken for granted by consumers in the standards. .</ P> <p> 2009 climate summit in Copenhagen in Denmark, the number of companies have advocated the development of low-carbon economy, but before that, we have introduced a special energy-efficient geothermal heating floor - this is China .Ming's double heat flooring, and traditional floor heating is different creative floor double heat out of the bottom of the floor, two thermal trough, from the line to a plane to form a highly efficient thermal network effect. .It's like the bottom of the floor and opened the two heat guided channel, making it the geothermal heat capacity than ordinary floor increased by 30% or more. .This floor also won the State Patent Office awarded the "utility model patent certificate (patent number: ZL200720038546.1)". .Following the introduction of this section, Wah Ming, after the geothermal dedicated floor, some industry leaders have launched enterprises dedicated to heat the floor, although the product name, but all have features to improve energy efficiency. .</ P> <p> full description of these cases, the right to speak to master the market, you must first grasp the core technology competitiveness. .However, areas for improvement are: China, many major companies introduced new products even though the core content and physical properties similar, but the theme in marketing the concept of packaging has yet to be integrated. .If the industry leader in enterprise can be integrated to work together to push a concept, and this concept appeals to the status of industry standards, which can improve the industry standards and thresholds, and to squeeze the survival of SMEs. .Control the market in order to win the right to speak. .</ P> <p> Second, out of the profit puzzle, the industry leader in the enterprise must have the market pricing. .Industrial flooring industry as excess current and vicious competition, the terminal retail market pricing has been kidnapped. .Regain market pricing is the secret: a group of industry leading enterprise to a large number of high technology, excellent quality, possessed highly price competitive products hit the market. .For the consumer, if they can get good and affordable brand of the floor, they will not to choose the price difference between brand-name floor? .</ P> <p> In addition, if we want to create a floor Everlasting Enterprise, we must also participate in a higher level of competition, such as services, competition, competition and business model, industry platform competition. .Decision to a higher level of competition is often a low level of competition rules of the game. .From the floor of the long-term perspective of the development industry, companies want to change the current difficulties, it should be innovative, the game, continued to improve the enterprise at a higher level of overall competitiveness. .</ P>.